Entertainment

Watch The New Grace Mitchell Video For “Nolo”

and thus changes the game.

by Hayden Manders

As far as lyric videos go, you pretty much know what you’re going to get: Words on screen, helping those itching to post that one meaningful line to their Tumblr to get it right. Some artists treat them as a teaser to the “real” video; others make it a video in-and-of-itself—one that holds a candle to the official one.

Portland, OR native and artist-on-the-rise Grace Mitchell falls into the latter category. Her video for “Jitter” pulled inspiration from old-school music posters and was captivating as hell. (It doesn’t hurt the track was stellar, too.) Today, she follows suit with another nostalgia-driven lyric video for “NoLo.” Hold on, folks; this one’s a trip.

Mitchell tips many hats to gaming culture here. References to Nintendo, Atari, and more are scattered throughout. It’s a perfect parallel for a track about owning one’s singleness. After all, these games were typically one-person players and those brought you joy, right? Right. Like..so right. Speaking to us over email, Mitchell said, “Three awesome words that start with N: Nolo, Nostalgia, and NYLON! Coincidence? I think not.” Same.

Check it out, below! Grace Mitchell’s RACEDAY EP is available now.