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What To Know About Cold Processed Hair Care

Hair
Photo courtesy of Act+Acre

For Act+Acre, it's more than just clean ingredients—the process of getting there is just as important

Welcome to The Green Scene. Twice a week during the month of April, we're highlighting the designers and brands working to make the world of fashion and beauty a greener, more sustainable place. The brands to support are the ones making a difference; check back every Tuesday and Thursday to meet your new favorites.

Let's face it—clean and ethical hair brands are hard to come by, especially when you compare them to the amount of similarly clean skin-care and cosmetics brands that exist today (but more about that, later this month.) That's why, when we do find a hair brand that falls into this category, we're instantly hooked. And Act+Acre, a genderless brand with a heavy focus on scalp health, is our newest obsession.

Act+Acre considers itself more of a wellness than a hair brand, setting out to create a new standard of care—one that focuses on long-term health rather than short-term results. Based on the premise that healthy hair begins at the scalp, its three-product lineup is simple, an offering of essentials sans any bells and whistles: a hair cleanser, a conditioner, and a pre-wash detoxing scalp treatment.

What makes Act+Acre so unique is how it creates its products, using a patented Cold Process Method, a first within the beauty industry. Typically, when hair products are created, artificial ingredients are added to the formula as natural nutrients evaporate during the traditional high heat production process. Act+Acre uses a hyperbaric chamber, ice cold water, and pressure (1200 pounds of it) to break down the ingredients while retaining all of the efficacy, allowing for clean, environmentally friendly ingredients and toxin-free formulas that perform.

It's not just about the clean ingredients, though. What's also important is that this process uses 90 percent less energy and water than traditional production methods, making it way more sustainable than your run-of-the-mill drugstore shampoo—and even your favorite luxury brands.

That's not all the brand does to ensure it's working against hurting our planet. All of Act+Acre's partners (those who help make the product what it is) must also subscribe to sustainable business practices and healthy wages. The brand's bottles are made from PETG1, the most recyclable form of plastic. The rest of the packaging is fully recyclable from inside out; made of corn foam, it's entirely natural, biodegradable, edible, backyard-compostable, uses 70 percent less energy, produces 80 percent less greenhouse gases compared to traditional packaging, and dissolves in water.

Photo courtesy of Act+Acre

Helen Reavey, who founded the brand along with her husband, explains why there's a lack of eco-friendly hair-care products on the market today. She believes that, up until recently, the science behind the process of creating shampoo and conditioner was never truly challenged. "The industry had just accepted that, in order to make these products, we must use very high levels of heat, sulfates, and parabens to achieve a favorable product." This was something that Reavey didn't agree with, which is how, with the help of chemists and botanists, she came up with the brand's method of cold-processing.

Additionally, it's not easy or cheap to package them in a sustainable manner. "When it comes to packaging, you have to remember that these items will be living in a hot, steamy, wet shower, so immediately, you're limited when it comes to packaging, as glass is obviously not a viable option," she says. "PETG1 is a costly plastic that not many vendors worldwide produce. So, most brands opt for the cheapest and most user-friendly, non-recyclable, squeezable plastic."

Still, as brands—both in beauty and spanning categories beyond—begin to work toward a more sustainable existence, Reavey believes that hair care will become a bigger part of this movement. "I really see the future of hair care being focused on the method and process behind how the products are being made," she says. "There are constant breakthroughs ingredients, but no one is thinking of the actual mechanics and science behind it. To date, the industry has been satisfied with using heat and chemical emulsion to formulate their products, but we have changed the game with our Cold Process Method."

You can shop the full offering of Act+Acre's scalp wellness products at ActandAcre.com.

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Photo by Handout / Getty Images.

From selling probiotic supplements to picture frames and umbrellas

A Kardashian-level of success doesn't happen overnight, and it certainly doesn't happen without proper planning. Kim Kardashian West clearly knows this because, according to TMZ, she has already filed for trademark protection on the name of her two-week-old baby, Psalm West. From personal appearances and entertainment services to probiotic supplements and scrunchies, she is leaving no stone unturned in terms of possible business opportunities.

Apparently, all of the Kardashian parents file these kinds of trademark protections for their kids even if the businesses never come to fruition. It's done as a precautionary measure to keep others from profiting off of their name and to make sure that, should they ever want to start a business, they don't have to worry about someone else getting to it first. The sheer length of this list speaks to the huge earning potential of baby Psalm, who can't even control his own neck muscles yet, let alone go into business. Still, this brings a whole new meaning to "securing the bag."

Below, a list of all the things Kardashian West is seeking usage rights for.

Hair accessories

Barrettes

Bands

Bows

Clips

Ties

Ornaments

Pins

Scrunchies

Chopsticks

Twisters

Wrap

Hair extensions

Ornamental novelty pins

Entertainment services

Personal appearances

Skin care

Probiotic supplements

Toy figures

Doll accessories

Computer software

Clothing

Baby bottles

Furniture

Strollers

Beverageware

Swaddling

Blankets

Skin moisturizers

Lotions

Creams

Bubble bath

Fragrances

Body powders

Shower gels

Body oils

Skin serums

Nail polish

Nail polish remover

Nail care preparations

Puppets

Puzzles

Toy jewelry

Toy cameras

Toy food

Bath toys

Baby gyms

Playground balls

Electronic action toys

Baby bouncers

Baby changing tables

Baby walkers

Pillows

Mirrors

Cushions

Picture frames

Playpens

Baby carriers

Cosmetic bags

Toiletry cases

Duffle bags

Umbrellas

Clocks

Watches

Key chains

Calendars

Books

photo albums

Stationery

Stickers

Writing utensils

Collectible trading cards

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Photo by Pascal Le Segretain/Getty Images

Well, actually it's crocodile, but she looks out of this world so...

Winnie Harlow walked the Cannes red carpet on Wednesday on her way to a screening of Oh Mercy!, wearing a showstopping gown.

The sheer black dress featured green embroidery on the front and back, which Ralph and Russo confirmed was in the shape of a crocodile. She belted the dress with a black crocodile skin-like belt and finished the look off with some strappy heels. She didn't leave it at just that. For beauty, Harlow packed on full lids of sparkly purple eyeshadow. She kept her hair sleek and simple.

Photo by Pascal Le Segretain/Getty Images

Though the brand says otherwise, as Game of Thrones fans, we'd like to think the embroidery is reminiscent of a dragon's skin. Not to mention, Harlow looks out-of-this-world beautiful in it.

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Photo by Andreas Rentz/Getty Images

That denim kimono!!

Marion Cotillard shut down the Cannes red carpet on Wednesday at a screening for Matthias Et Maxime. Instead of an extravagant gown that's expected of the event, Cotillard wore a matching black crop top and shorts. Despite wearing an outfit I typically don to a hot yoga class, she looks incredible. She completed the look with an oversized denim kimono, a statement necklace, and heeled booties.

Photo by Andreas Rentz/Getty Images

At first, I was drawn in by the crop top and hotpants duo, but, after looking closer at the kimono, it's clear that it's the real scene-stealer. The floor-length Balmain piece was decorated with artful rips and dragon motifs. I would like to live in it.

Photo by Pascal Le Segretain/Getty Images

Let's all bow down to the Khaleesi of Cannes.

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Photo by Frazer Harrison / Getty Images.

"It doesn't make you weak to ask for help"

Singer Billie Eilish is continuing to open up about mental health, this time in a new PSA video in partnership with the Ad Council and Seize the Awkward.

In the video, Eilish insists that "it doesn't make you weak to ask for help." She doubles down on the importance of asking for help, and stresses the importance of friends and family being there when their close ones reach out and checking in on them as well. "You should be able to ask anyone for help, everyone has to help someone if they need it." According to Eilish, there have been times when someone reached out to her at the exact moment she needed it, and it helped.

It was particularly refreshing to see Eilish acknowledge that there are things she still doesn't know and has to learn about her mental health. At the very beginning of the video, the interviewer asks her to reflect on her mental health journey, and all Eilish can do is let out chortle. "I think when people hear, 'Remember to take care of your mental health,' they think that everyone else is, and that is not at all accurate," she admitted. "You know, for me I'm trying to learn still to make sure that I stay okay."

Check out the PSA below.

Billie Eilish On Mental Health & Friendship | Ad Council www.youtube.com

Photograph via @kimkardashian.

"#NotOnMyMoodBoard"

Kim Kardashian has definitely been accused of borrowing a design now and then. But when Instagram influencer and Kardashian look-alike Kamilla Osman claimed the entrepreneur copied her birthday look for a Met Gala after-party, Kardashian was not going to let it fly—and shared plenty of photo evidence to shut down the claim.

Fashion industry watchdog Diet Prada first noticed Osman's claims on Instagram and shared side-by-side images of Kardashian's Cher-inspired outfit designed by Mugler and Osman's dress. "Never get confused with who 'inspires' who. They won't give you credit but they will copy," Osman wrote on her IG story. "I designed this dress for my birthday last year. Nobody had a dress like this was an original design."

Kardashian responded by posting the true inspiration behind her look: images of Cher, in similarly sparkly, plunging-neckline dresses and wigs, and of model Yasmeen Ghauri walking a Mugler show in the '90s. In fact, the only similarity between Osman's and Kardashian's looks is the bodycon mini-dress style, which the two are not the first to wear. Among the images, Kardashian included a blank slide with the hashtag "NotOnMyMoodBoard," making it clear that this was in response to Osman's claims.

Screenshot via @KimKardashian Instagram Stories

Screenshot via @KimKardashian Instagram Stories

Though I am with Kim on this one, Kardashian does have a history of co-opting other people's work. From being sued over her Kimoji app, to claims she copied makeup palettes and perfume bottle designs, to being accused of copying Naomi Campbell's entire style, it's far from the first (and probably, far from the last) time Kardashian's name will be mentioned like this.

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