CLOSE
MENUCLOSE

Meet 69: The Brand That Goes Beyond Gender

Fashion
Photo courtesy of 69

The inclusive brand is gaining speed amongst fashion’s elite

If you don’t already know about 69, the non-gender, non-demographic-specific clothing label worn by resident cool girls such as Rihanna and Chloë Sevigny, it’s about time you put the L.A.-based brand on your radar.

As the fashion industry has striven to be more gender-fluid (and just fluid, in general) over the past couple of seasons, 69 has been at the forefront of this movement since its inception. The brand, which has been around since 2011, seeks to welcome customers of all ages, races, sexualities, and sizes and make them feel included within its community. “It’s important for us [to be so inclusive] because it’s our motivation for how we design,” the anonymous designer behind 69 tells me. “To be all-inclusive is unique to this industry, and we hope that we’re helping fill this niche successfully.” It’s something that's easily apparent in their fashion presentations and campaigns, as the models are often anonymous, too, lacking identifiable signifiers about gender, thus proving the line's overall wearability and versatility, no matter the customer.

And this sense of anonymity goes far beyond their campaigns. Unlike many labels of such status, which tout designers whose lives and social media accounts are as widely known and followed as the brands themselves, 69’s designer chooses to remain anonymous. The idea is to give true freedom of perception to its audience, and for the brand to exist without an ego behind it. “I don’t think it’s important who I am at all,” they tell me.

Though 69 has been in existence for around six years, it’s now on the verge of some major growth, quickly becoming a full-on lifestyle. Already worn by celebrities of all walks, the line itself is ever expanding. Right now, it’s known for its heavy focus on denim, which the designer considers the most “universal and transitional” fabric, but come late summer, and we’ll be seeing much more for its fall 2017 collection—which just so happens to be inspired by snuggling.

What does that mean exactly? Fashion-lovers can expect a winter-appropriate approach to the collection, with flannel and faux sherpa, alongside black-and-white gingham and statement pieces reimagined in unconventional silhouettes. Plus, it all looks insanely cozy.

And that’s not all. We’ll be seeing an expansion from ready-to-wear into two unexpected areas: home and pets, cleverly named 6K9 (yes, we’re screaming).

To be clear, this is only the beginning of 69, though. When I ask the designer what’s next for the brand, they tell me they want to do “EVERYTHING.”

Of course, "everything" can mean anything, but rest assured that we (and all of the downtown It Girls) will be watching.

Click through below to check out what’s to come from 69’s fall collection.

Photo courtesy of 69
Screenshot via Youtube

While the song should serve as a reminder to your exes

Just a day after dropping new single "Nunya," featuring Dom Kennedy, Kehlani has released the winter-wonderland visuals to go along with. The singer, NYLON November cover star, and mother-to-be rocks some of the best winter 'fits I've seen in a while, including a glorious puffer jacket that could double as a down comforter that I absolutely need in my life right now.

Kehlani is clearly living her best life up in some snow-filled forest hideaway, vibing on the beach at sunset and sipping on something bubbly as she coolly reminds nosy exes that who she's with is "nunya business." There's not much of a story line (unlike her recent "Nights Like This" video); the main takeaway is that Kehlani is busy dancing through a forest, missing no one and chilling amongst people who are clearly not the subjects of the song.

Kehlani is only two short months away from bringing baby Adeya into the world, who she thanked for helping her get through the video process. "Shot that 7 months pregnant in da snow..." Kehlani wrote on Twitter, adding, "thank u baby for da motivation, mommy was FROZE."

Even from the womb, Adeya has been hustling hard alongside her momma. Twitter user @ODtheMC pointed out that this is already her second music video appearance, and she's not even been born.

Get some mulled wine ready and escape into Kehlani's winter getaway, below. Stay tuned for her forthcoming mixtape, While We Wait, out on February 22.

Kehlani - Nunya (feat. Dom Kennedy) [Official Music Video] www.youtube.com

True

FROM THE WORLD WIDE WEB

Photo by Alberto E. Rodriguez / Getty Images.

As in Black Panther Political Party leader

It's been a running joke that the Black parents/grandparents of millennials were really confused about all of the Black Panther hoopla ahead of its 2018 release. Many of them were anticipating a movie about members of the Black Panther Political Party and didn't know who the hell T'Challa was. Well, those people are about to have their moment, and we're about to have another one.

Variety is reporting that Fred Hampton, the Black Panther leader at the center of the upcoming biopic Jesus Was My Homeboy, could be played by none other than Daniel Kaluuya. Apparently, he is in negotiations for the role. And he's not the only Black Panther alum in the mix. The Warner Bros. project is being produced by Black Panther director, Ryan Coogler. The same article reports that the forever swoon-worthy Lakeith Stanfield—who appeared with Kaluuya in Jordan Peele's Get Out—is also in negotiations, to play William O'Neal, an FBI informant who infiltrated the Black Panther Party.

Coogler and Charles King are putting together a dream cast to tell a difficult story. Hampton was killed by the Chicago Police Department, while his pregnant girlfriend lay next to him, thanks in part to information they received from O'Neal. Whenever it's out, I strongly recommend having Black Panther queued up as a palate cleanser.

True