Ariana Grande is following in the sneaker-clad footsteps of Nina Dobrev to become Reebok’s latest brand ambassador.
The pop star is trading in her thigh-high boots for a pair of Reebok's Classic Leathers for a year-long partnership “underscoring their shared values of confidence and self-belief,” press material outlines. According to WWD, the deal’s main priority will be social media. Grande already got the ball running with a post announcing the news to her 113 million Instagram followers. So, get ready to see a lot more athleisure on the dangerous woman and, as these things go, her followers.
Grande said this in a statement about the new partnership:
Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves.
Grande has had a hard year, but she managed to persevere like a champ. She deserves this.