ASOS Is Launching A Beauty Line, And It’s One To Get Excited For

    Everything is under 20 bucks

    by · September 05, 2017

    Photo courtesy of ASOS

    Sound the alarm! In just a few weeks, ASOS is making our dreams come true with a new and improved beauty tab and—wait for it—its very own line of beauty products. We’ve already fallen for the site’s current beauty offering, which sells a mix of cult and indie favorite brands, ranging from NYX to The Ordinary and Beauty Bakerie. However, it’s about to get a total revamp.

    The new line, simply called ASOS Makeup, is launching on September 20 along with ASOS’ new beauty section. The current “ASOS Beauty” tab will be renamed “ASOS Face + Body,” in order to be more gender-neutral and to encourage all who want to wear makeup to wear makeup.

    The most exciting part of all? Everything is under $20. The new offering is comprised of satin and matte finish lipsticks for $11.50, matte liquid lipsticks for $11.50, creamy lip liner pencils for $8, metallic liquid eyeliners for $9.50, twist-up pencil eyeliners for $9.50, mascaras for $13, bronzers for $13.50, highlighter sticks for $14.50, blush for $13, and a translucent finishing powder for $16. Basically, everything you need for your everyday beauty looks.

    Photo courtesy of ASOS

    While the line is certainly budget-friendly, the product reads more higher end. And, yes, the packaging may be speaking to a specific age bracket, with its scribbly beauty illos over that shade of pink, but the deep matte lipsticks, metallic liquid eyeliners, and satin finish blushes have a much more polished and grown-up feel.

    Along with the new line and section comes a new #ASOSGoPlay campaign, starring a diverse cast of influencers such as Jazelle and Richie Shazam, that encourages its users to simply “go play” with their makeup and beauty looks however they’d like to.

    Photo courtesy of ASOS

    The collection launches on September 20 at, with an additional product drop (!!) coming in January 2018. Click through the gallery below to take closer look at the collection.

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    Last updated: 2017-09-05T12:48:15-04:00
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