Beauty
ASOS Is Launching A Beauty Line, And It’s One To Get Excited For
Everything is under 20 bucks
Sound the alarm! In just a few weeks, ASOS is making our dreams come true with a new and improved beauty tab and—wait for it—its very own line of beauty products. We’ve already fallen for the site’s current beauty offering, which sells a mix of cult and indie favorite brands, ranging from NYX to The Ordinary and Beauty Bakerie. However, it’s about to get a total revamp.
The new line, simply called ASOS Makeup, is launching on September 20 along with ASOS’ new beauty section. The current “ASOS Beauty” tab will be renamed “ASOS Face + Body,” in order to be more gender-neutral and to encourage all who want to wear makeup to wear makeup.
The most exciting part of all? Everything is under $20. The new offering is comprised of satin and matte finish lipsticks for $11.50, matte liquid lipsticks for $11.50, creamy lip liner pencils for $8, metallic liquid eyeliners for $9.50, twist-up pencil eyeliners for $9.50, mascaras for $13, bronzers for $13.50, highlighter sticks for $14.50, blush for $13, and a translucent finishing powder for $16. Basically, everything you need for your everyday beauty looks.
Photo courtesy of ASOS
While the line is certainly budget-friendly, the product reads more higher end. And, yes, the packaging may be speaking to a specific age bracket, with its scribbly beauty illos over that shade of pink, but the deep matte lipsticks, metallic liquid eyeliners, and satin finish blushes have a much more polished and grown-up feel.
Along with the new line and section comes a new #ASOSGoPlay campaign, starring a diverse cast of influencers such as Jazelle and Richie Shazam, that encourages its users to simply “go play” with their makeup and beauty looks however they’d like to.
Photo courtesy of ASOS
The collection launches on September 20 at ASOS.com, with an additional product drop (!!) coming in January 2018. Click through the gallery below to take closer look at the collection.
ASOS Makeup, Satin Lipstick in ‘Unarmed,’ $11.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Matte Lipstick in ‘A'Game,’ $11.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Matte Lipstick in ‘Doubtless,’ $11.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Matte Lipstick in ‘Uncompromising,’ $11.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Matte Liquid Lipstick in ‘Immersed,’ $11.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Matte Liquid Lipstick in ‘Observant,’ $11.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Matte Liquid Lipstick in ‘Overqualified,’ $11.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Matte Liquid Lipstick in ‘Patience,’ $11.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Matte Liquid Lipstick in ‘Prove It,’ $11.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Lip Liner Pencil in ‘1/2 Full,’ $8, available 9/20/2017 at ASOS.com.
ASOS Makeup, Lip Liner Pencil in ‘Sorted,’ $8, available 9/20/2017 at ASOS.com.
ASOS Makeup, Lip Liner Pencil in ‘Sturdy,’ $8, available 9/20/2017 at ASOS.com.
ASOS Makeup, Eye Liner Twist Up Pencil in 'Pushy,’ $8, available 9/20/2017 at ASOS.com.
ASOS Makeup, Liquid Eyeliner in ‘Straight Up,’ $9.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Liquid Eyeliner in ‘Vigilant,’ $9.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Chubby Highlighter Stick in ‘Flawed,’ $14.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Chubby Highlighter Stick in ‘Tenacious,’ $14.50, available 9/20/2017 at ASOS.com.
ASOS Makeup, Blusher in ‘Acceptance,’ $13, available 9/20/2017 at ASOS.com.
ASOS Makeup, Blusher in ‘Unbothered,’ $13, available 9/20/2017 at ASOS.com.
