Grab your wallets, boys and girls, because Zara’s cheaper sister brand, Bershka, has officially launched its first-ever U.S. pop-up shop, and it’s going to make you want to do a complete wardrobe overhaul.
Located in the heart of Manhattan’s SoHo, the new Bershka store (previously home to Zara) is a sweeping two-story retail heaven, filled with all of the coolest pieces from the new collections. If you’ve never heard of the brand before, here’s a brief introduction: Its part of the Spanish Inditex portfolio, that owns the likes of Zara and Massimo Dutti, and carries tons of trendy pieces made for younger, millennial crowd. While the brand already has more than 1,000 stores worldwide, it has plans to expand with physical spaces (it had the e-commerce site for some time) in the U.S. very soon, making the fashion-forward clothes even easier to get your hands on. On top of that, the prices are super-affordable, which means Bershka might just be your new obsession of the season.
The store itself is open, airy, and completely eco-friendly space. (In fact, Inditex currently has thousands of stores all over the world that are completely efficient and eco-friendly.) Not only is it a cool and feel-good experience, but the space also mimics the vibe of being backstage at a music concert or show, an extension of the Bershka DNA, built on music, fashion, and youth. In fact, next in the pipeline for the brand is a collaboration with Italian rapper Fedez.
The store is open from now until the end of the year at 580 Broadway, but keep your eyes peeled for other locations soon to come. In the meantime, check out some of our favorite pieces from the collection, below.