If life and beauty magazines tell us anything, it’s that finding the perfect red lipstick is about as easy as finding the perfect love. While we may not believe in perfect love, we do believe in perfect lipstick—and we’re not just talking about color. With the ever-increasing variety of amazing brands out there, it’s never been easier to match your makeup to your morals. This Valentine’s Day, put some heart in your look with these seven cherry-picked lipsticks that are not only gorgeous, but 100% vegan and cruelty-free—so you can keep slaying without hurting a soul.
Obsessive Compulsive, Lip Tar/RTW in ‘Misery,’ $16, available at Obsessive Compulsive Cosmetics.
Our go-to brand for crazy intense, lasting, innovative color, OCC is also one of the only natural & compassionate brands with a formidable selection of sexy reds. From vampy blackened reds to bright crimsons, you’ll be sure to find the one that suits your mood and attitude. Our pick is Misery, an electric blood red inspired by the Broadway adaption of Stephen King’s cult-favorite novel.