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Billie Released A Shave Campaign That Actually Shows Female Body Hair

Beauty
Photo courtesy of Billie

“Shaving is a choice—it’s your hair and no one should tell you what to do with it”

For more than a century, razor brands have never shown actual hair in commercials. Yep. These razor advertisements show women “shaving” smooth, hairless legs. Pretty unrealistic. Enter female-run razor brand Billie.

As part of its “Project Body Hair” campaign, the brand highlights that shaving is a choice. Directed and shot by photographer Ashley Armitage, the campaign features a diverse group of women with body hair pretty—some going for the razor, others opting to stay au naturale. In between close-up scenes of women stroking, admiring, and even blow-drying their body hair, text graphics read, “Hair. Everyone has it. Even women,” and “The world pretends it doesn’t exist, but it does. We checked.” To make the campaign even more powerful, the video features the song “Tomboy” from the beloved Princess Nokia.

According to the brand, the campaign was inspired by the lack of representation of female body hair on the internet—including stock photo sites. With this goal in mind, Billie is donating all photos from Project Body Hair to stock photo site Unsplash, bringing more realistic and diverse images of women to everyone on the web. And the brand isn’t stopping there. Billie will be crowdsourcing images of women with body hair directly to its website using the hashtag #ProjectBodyHair. “We have always said shaving is a choice—it’s your hair and no one should tell you what to do with it,” says Billie co-founder Georgina Gooley.


Photos courtesy of Billie

While the brand is still showing women getting rid of body hair, the inclusion of it in the campaign alone is a positive step for the beauty industry. Billie is the first razor brand to take a backseat and let women be the drivers in control of their body hair. And, it's pretty damn cool. Watch the campaign, below.


She considers herself "one of the luckiest kids on the face of the earth"

Dani Okon, NYLON's associate creative director of video, sat down with her great-aunt, May Okon, to talk about their shared experiences—despite vastly different time frames—living as queer women in New York City. Prior to retirement, May was a journalist for the New York Daily News, having first entered the male-dominated workforce when "the boys were all at war." And, of course, she absolutely killed it. Her only regret? "Retiring at 55," she tells Dani, joking, "Who the hell knew I was gonna live to 100?"

Upon retiring, she moved out to the Hamptons with her partner and bought a home. If she had to do it all over, May says "there are a lot of things I wouldn't do," but she still considers herself "one of the luckiest kids on the face of the earth." Get to know May in the video, above.

Check out the other videos in our series where we placed queer people from different generations in conversation with one another:

Rob Smith and Eddie Jarrel Jones
Lauren Morelli and Garcia
Marlene Colburn and Naima Green
Ashlee Marie Preston and Devan Diaz

Produced by: Alexandra Hsie
Camera: Gretta Wilson + Katie Sadler
Edited by: Madeline Stedman

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Here's how they're making sure it doesn't happen

Lauren Morelli, the showrunner and executive producer for the new Netflix show Tales of the City, is fostering a space where multiple queer realities can be shown on-screen. She spoke with one of the cast members, trans actor Garcia (who plays Jake Rodriguez on the show), and, in the video above, they explore why it's wrong to treat queer stories as representative of the entire community. Tokenization is something that they both want to avoid at all costs, and they're on the right track.

Check out the other videos in our series where we placed queer people from different generations in conversation with one another:

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Rob Smith and Eddie Jarrel Jones
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Ashlee Marie Preston and Devan Diaz

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We put non-binary activist Eddie Jarrel Jones and The Phluid Project founder Rob Smith in conversation with each other, and the two spoke some powerful truths about the continued gendering of products like makeup and clothing. Smith recalls that 30 years ago, the only way that he was able to experience the joys of playing with makeup was to work at a beauty counter. Even today, Jones notes that it's hard for non-binary femmes like them, or even trans women, to get that experience in stores.

In the video above, get a sense of why Smith created a genderless store, and see how important it is for people like Jones to have a space where they don't feel criticized for dressing like they want.

Check out the other videos in our series where we placed queer people from different generations in conversation with one another:

Dani and May Okon
Lauren Morelli and Garcia
Naima Green and Marlene Colburn
Ashlee Marie Preston and Devan Diaz

Produced by Alexandra Hsie
Directed by Charlotte Prager
Shot by Charlotte Prager + Dani Okon
Edited by Gretta Wilson

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We put the two activists in conversation

Marlene Colburn, one of the founders of the Dyke March, and Naima Green, an artist currently working on a project and archive called Pur·suit, which will document queer people of all identities, agree that it's really hard to find lesbian spaces that aren't bars. Just as hard, it seems, is to find lesbian representation that isn't white. In the video above, the two talk about how they are creating space for queer people and what that looks like within two different generations.

Check out the other videos in our series where we placed queer people from different generations in conversation with one another:

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