Nothing quite gets you down like waking up after a wild party only to be hit with a hangover and a big mess. That's exactly what NYC-based alt-pop artist Raffaella is dealing with at the beginning of her "Bruce Willis" music video, premiering today exclusively on NYLON. Rather than getting stressed or bummed out, Raffaella snags a pair of rose-tinted sunnies off a sleeping party-goer and makes light of the madness.
"It’s easy to find solace in solitude when you’re a kid, but then suddenly you grow up, and solitude becomes scary. We wanted to explore the journey back to an age where feeling isolated was a good thing," Raffaella explained the inspiration behind the visuals. "The video’s narrative parallels the paranoia expressed at the beginning of the song as I discover that my apartment is a wreck, my dad is still sleeping in his room, and I’m left to clean up the mess alone. Right before the chorus hits, I find a pair of rose-colored glasses on one of my sleeping friends, which is when the perspective shifts from that of a responsible adult to that of a curious rug rat. From then on, the story plays with reality in the same way that a kid or a dream would."
Director Luke Marcus Rosen wanted to make a "lonely but sweet" ode to childhood, "existing in the in-between world of when you're a kid becoming an adult." He explained, "Where a child once had tea parties with their dolls becomes the same space where they drink with their friends to lose their inhibitions." The low-key track was a huge inspiration to the surreality Rosen aimed to create in the video, which walks "a fine line questioning what's real and what's in a dream."
One thing that definitely was real? The man still slumbering is Raffaella's actual dad, who actually fell asleep for most of the shoot, which he referred to as "method acting."
Watch the entire video for "Bruce Willis," above.