‘Cakeboy Mag’ Wants To Stop Gendering Male Beauty

Photo by Kristiina Wilson/Cakeboy

Beginning with this makeup tutorial

CoverGirl naming James Charles as its first male ambassador is one of the few good things to come out of 2016. It marks a very public shift in beauty standards and, more importantly, femme visibility. Male grooming is de rigueur at this point, but male beauty—i.e. makeup—is still very much taboo. This is due in part to our society's inherent misogyny and the fragile masculinity that feels threatened by a shattering male/female binary. Our appreciation and pedestal elevation of the Adonis, too, contributes. Thankfully, publications like Brooklyn, New York-based Cakeboy are challenging the status quo and proudly relishing in the extraordinary lightness of their loafers.

Cakeboy recently relaunched its digital site, debuting a makeup tutorial that captures the very essence of the magazine's raison d'être. On a very basic level, it shows three everyday makeup looks: daytime, evening, and night. The catch—and this really shouldn't be a catch, because it's 2016 but, like, it's also 2016 and we have a way to go—is that they're done on men. The brilliant thing about what Cakeboy, visual and makeup artist Marcelo Gutierrez, and the non-profit, collaborative platform You Do You have made is that it's not contrived. "It's not about a gimmick, like, 'Look At These Men In Makeup!'" Sean Santiago, Cakeboy's founder, tells us. "It just is. We take 'male beauty' as a fact, not a fad." 

 "There's so much talk of normalization going around right now," Santiago adds, "obviously in the context of how dangerous it is—and it is!—so one of our top priorities at Cakeboy is to disrupt homonormativity, disrupt butch supremacy, and just sort of end men. Or what men have been, or like to think of themselves as."

We all have features we want to celebrate and enhance. No thanks to marketing, makeup has been gendered as a female thing when really, it's not. Like the newly launched men's heels brand SYRO, Cakeboy's makeup tutorial upsets the status quo without pandering the idea and strives to, as Santiago tells us, eradicate the "male" in male beauty and present it as simply beauty. "At the end of the day, to Marcelo's point, this is about accessing parts of yourself that you maybe haven't before," Santiago says. "It's about being introspective and challenging notions of what's acceptable and desirable. And having fun, obviously!" Indeed.

Photo by Jesse Grant/Getty Images

Which one, though?

Kim Kardashian is suing fast fashion retailer Missguided, claiming that the brand uses her image to spark interest in and sell its clothing. This lawsuit comes a few days after a theory, that she may be selling her own vintage clothing designs to fast fashion brands so that they can rip them off, made its rounds on the internet.

According to The Hollywood Reporter, Kardashian's attorney Michael Kump writes that "Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing." Other celebrities that the brand has tagged on its Instagram include Cardi B and Dua Lipa, along with the other members of the Kardashian-Jenner family.

Kump uses the example of the Yeezy dress that Kim posted to Instagram, which was ripped off by the brand within a couple of hours. "Recently, for example, after Kardashian posted a photo on Instagram of a dress that was made for her... Missguided quickly responded with its own Instagram post... boasting that it would be ripping off the design within 'a few days,'" Kump continues. "Missguided purposefully inserted Kardashian's Instagram username (@KimKardashian) into its post to capitalize on her celebrity status and social media following in promoting the sale of its upcoming product."

Kump also draws attention to the fact that the brand uses Kardashian's name so much that it may lead others to believe that she works with the brand, which, he wants to make clear, she does not: "Missguided's U.S. website has included entire pages that are devoted solely to the sale of clothing inspired by Kardashian, and on which Kardashian's name and likeness are prominently used without her permission to promote the products."

Some are noting that it's suspicious that Kardashian is not suing Fashion Nova, as well, since the brand most recently ripped off a vintage Mugler gown that Kardashian wore. Though it may be harder for Kardashian to make any claims since timestamps have revealed that the dress was made before Kardashian premiered the dress.



Photo by Theo Wargo/Getty Images.

He previously claimed to be a victim of a hate crime

According to reports, actor Jussie Smollett has been arrested by the Chicago Police Department. As CNN outlines, he's facing a felony charge of disorderly conduct for allegedly filing a false report. If found guilty, he could face up to three years in prison.

The Empire star previously claimed that he was the victim of a racist and homophobic hate crime on January 29. He alleged that two masked men attacked him, tied a noose around his neck, poured bleach on him, and yelled, "This is MAGA country!" Brothers Abimbola and Olabinjo Osundairo were eventually arrested and brought in for questioning, during which news broke that one appeared on Empire and the other worked as Smollett's personal trainer. Now, according to both men and reports, it's being said that Smollett paid them to "orchestrate" the attack.

Smollett's attorneys, Todd Pugh and Victor Henderson, have issued a statement regarding their client's defense. "Like any other citizen, Mr. Smollett enjoys the presumption of innocence, particularly when there has been an investigation like this one where information, both true and false, has been repeatedly leaked," they told Deadline. "Given these circumstances, we intend to conduct a thorough investigation and to mount an aggressive defense."

If this is all true, this unfortunate turn of events should in no way take away from the fact that there is an abundant number of racially and sexually motivated attacks happening all of the time. They also still remain vastly underreported, so it's essential to listen to alleged victims, always.