Cara Delevingne and Puma’s New Docuseries Empowers Women To “Do You”

Last year, Puma tapped model Cara Delevingne to be the face of its “Do You” campaign. She killed it, appearing as ripped as ever—even chillin’ in New York City’s famous Katz’s deli—in ads showing off the collection. Now, the 24-year-old is spreading the message of the campaign, which is “to inspire confidence in women everywhere,” even further with a new documentary series.

Delevingne uploaded a teaser video to her Instagram yesterday, on International Women’s Day. It shows the model-actress-activist traveling to Uganda as a part of the Girl Up Initiative, an organization that helps provide young women and girls with opportunities to succeed and feel empowered.

The forthcoming videos will help spotlight “the stories of female empowerment and change,” according to a statement. They’re set to come out this July as an expansion of the “Do You” initiative. In the video, Delevingne speaks about her experience, stating, “For me, this documentary, this docuseries, this whole experience, what I’ve always wanted most is women, girls working together, lifting each other up. There’s such a big world out there, such a big world outside of yourself. If they just took time to look outside of that, there’s so much that can be done.”

We’re glad the message of “Do You” goes beyond just really cute looking athleisure. Female empowerment is needed now more than ever, both far and near.