10 Natural Fragrance Brands To Get To Know


And the scents they recommend for spring

The natural, or "clean," beauty industry is booming, and there are plenty of natural skin-care and cosmetic brands popping up every day to support that. However, one sector of the beauty industry that often tends to be overlooked by natural beauty enthusiasts is fragrance.

Unfortunately, many of the perfumes we know and love contain some pretty nasty additives—from potentially toxic phthalates and parabens to ethanol-derived ingredients, which take a toll on the environment. And let’s not forget the use of pesticides on non-organic crops, which aren’t necessarily something we want to spritz directly onto our skin.

But what goes into clean fragrance? Natural ingredients, of course, play an important role, but, despite what many may assume, natural is not always the answer—or, at least, the full answer.

There is a definite taboo against the use of synthetics in fragrances, but the argument of natural vs. synthetic is not as black and white as it may seem. Not all synthetics are necessarily bad; they can often be less irritating and allergenic than naturally derived ingredients and, in more recent years, there have been many innovations in clean, safe synthetics. We should also keep in mind that it's more than just what goes into the bottle. It’s how and where these ingredients are sourced, product transparency, and all-around sustainability.

Thankfully, there are plenty of clean fragrance brands out there shaking up the world of perfume as we know it. Below, we chatted with 10 that you should get to know, all doing their part in changing the industry for the better. Oh, and we got their expert spring fragrance recommendations, too.

Photo by Randy P. Scmidt

Smoke Perfume
Smoke Perfume was founded by massage therapist and aromatherapist Kathleen Currie, whose love for essential oils led her to start her own perfume business.

Not only does Smoke Perfume pride itself in its all-natural products, but also in its practices of sustainability and transparency in business. Sourcing high-quality ingredients, a commitment to buying fair trade (and organic when possible), and working directly with small artisan producers are just a few of the ways the brand incorporates these values.

“In general, the aim of green beauty is to minimize the toxic chemicals we are subjecting our bodies to, and perfume definitely should be included in this practice. Not to mention, the natural ingredients are so interesting and morph and change to suit our unique chemistry, making them smell unique to each wearer, something conventional perfumes don’ t do. We think this is part of the magic!”

Currie’s recommendation for spring? Wellspring. “It’s a deep green floral musk with notes of amber, cacao, ylang ylang, and violet leaf. Notes of green spice give way to a soft dry down. Floral, green, wet earth and honey evoke a feeling of spring that is much welcome after a long winter,” she says.

Screenshot via Youtube

While the song should serve as a reminder to your exes

Just a day after dropping new single "Nunya," featuring Dom Kennedy, Kehlani has released the winter-wonderland visuals to go along with. The singer, NYLON November cover star, and mother-to-be rocks some of the best winter 'fits I've seen in a while, including a glorious puffer jacket that could double as a down comforter that I absolutely need in my life right now.

Kehlani is clearly living her best life up in some snow-filled forest hideaway, vibing on the beach at sunset and sipping on something bubbly as she coolly reminds nosy exes that who she's with is "nunya business." There's not much of a story line (unlike her recent "Nights Like This" video); the main takeaway is that Kehlani is busy dancing through a forest, missing no one and chilling amongst people who are clearly not the subjects of the song.

Kehlani is only two short months away from bringing baby Adeya into the world, who she thanked for helping her get through the video process. "Shot that 7 months pregnant in da snow..." Kehlani wrote on Twitter, adding, "thank u baby for da motivation, mommy was FROZE."

Even from the womb, Adeya has been hustling hard alongside her momma. Twitter user @ODtheMC pointed out that this is already her second music video appearance, and she's not even been born.

Get some mulled wine ready and escape into Kehlani's winter getaway, below. Stay tuned for her forthcoming mixtape, While We Wait, out on February 22.

Kehlani - Nunya (feat. Dom Kennedy) [Official Music Video]



Photo by Alberto E. Rodriguez / Getty Images.

As in Black Panther Political Party leader

It's been a running joke that the Black parents/grandparents of millennials were really confused about all of the Black Panther hoopla ahead of its 2018 release. Many of them were anticipating a movie about members of the Black Panther Political Party and didn't know who the hell T'Challa was. Well, those people are about to have their moment, and we're about to have another one.

Variety is reporting that Fred Hampton, the Black Panther leader at the center of the upcoming biopic Jesus Was My Homeboy, could be played by none other than Daniel Kaluuya. Apparently, he is in negotiations for the role. And he's not the only Black Panther alum in the mix. The Warner Bros. project is being produced by Black Panther director, Ryan Coogler. The same article reports that the forever swoon-worthy Lakeith Stanfield—who appeared with Kaluuya in Jordan Peele's Get Out—is also in negotiations, to play William O'Neal, an FBI informant who infiltrated the Black Panther Party.

Coogler and Charles King are putting together a dream cast to tell a difficult story. Hampton was killed by the Chicago Police Department, while his pregnant girlfriend lay next to him, thanks in part to information they received from O'Neal. Whenever it's out, I strongly recommend having Black Panther queued up as a palate cleanser.