Back in March, Selena Gomez announced that she would be launching a collection of clothing as part of her ongoing design collaboration with Coach—her first for the brand she’s been the face of since late 2016. Needless to say, we were pretty excited to see that she would be expanding on the bags and leather goods she launched last August. Now, our official first look at the new collection—and the new campaign—is here.
Gomez's second collection, made closely with Coach creative director Stuart Vevers, will boast a full line of ready-to-wear—including lace-lined silk slips, soft-knit sweaters and hoodies, outerwear, and more—as well as new bag silhouettes, small leather goods, and other accessories. Joining her previously launched Grace bag are the Bond and the Trail bags, which include antique-inspired crystal and bow details. Select pieces in the collection are given a personal touch from Gomez in the form of handwritten prints of her personal motto, “Not perfect, Always me,” and a new bunny motif meant to represent the singer’s imagination.
Of course, a new collab means a fancy new campaign with a team of industry legends, lensed by Steven Meisel and art directed by Fabien Baron with makeup by Pat McGrath and hair by Guido Palau.
The collection will launch for pre-order on Coach.com and in Coach stores on August 15, with the full line dropping August 31. Until then, take your first look at the new campaign and goods, below.