8 Brands From Coterie That Are About To Be Huge


You’ll want to keep these up-and-comers on your radar

It’s tradeshow season here in New York, with a number of major fashion conventions taking over some of Manhattan’s largest spaces over the next few weeks. While tradeshows may be more of an industry thing—filled with buyers and trade editors, and not the market editors and influencers of Fashion Month—they typically are how many up-and-coming brands are discovered and subsequently placed into our favorite shops and boutiques.

Coterie, one of the larger women’s apparel, accessories, and footwear shows to take over the Jacob Javitz Center next week, is up on the “who’s who” in the retail game and has an eye for brands on the rise. Its TMRW section, specifically dedicated to showcasing “tomorrow’s premier brands” curated by the show’s VP and her special team of scouts, focuses on the fresh and most interesting talent who are bound to be the next big thing.

Below, meet the eight you should keep on your radar. From ethically made Peruvian knits of Stella Pardo to the city chic neutrals of LEHA, we’re almost certain we’ll be seeing these brands everywhere in the coming seasons.  

Photo courtesy of LIE


If you’re looking for masterful mixing of patterns, shapes, and textures, then Korean-based label LIE is for you.

Designer, Chung Chung Lee, is no stranger to the fashion game—his own parents are the brains behind major Korean fashion house Lie Sangbong, which shows during NYFW. However, he's been busy designing and creating for his own label LIE for the past six years alongside his sister, and launched a successful London-based menswear label previous to that.

We definitely see his playful and beautifully quirky designs launching off into street style stardom in the coming seasons. The brand already has a permanent spot in the Lie Sangbong flagship store here in NYC, so it’s only a matter of time before Lee’s tailored take on wardrobe basics with a twist are everywhere.