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Meet The Lingerie Brand That Merges Fashion With Fetishism

Designers
photo courtesy of Yeha Leung

Creepyyeha is all about female empowerment

At first glance, Creepyyeha's Instagram account might give you the impression that its content is strictly fetishistic—after all, the brand's page is full of female bodies decorated and caged by unconventional materials like leather, vinyl, chains, and metal. However, Creepyyeha isn't as outré as it seems, because, underneath its racy exterior, is a brand aiming to empower women by collapsing traditional ideas about femininity, sexuality, and fashion.

Creepyyeha is the brainchild of Brooklyn native Yeha Leung, who designs and creates custom alternative lingerie and accessories by hand. Creepyyeha's style can be described as BDSM-influenced, though Leung says her products aren't exclusive to this adult scene and are intended for every kind of woman. As such, Leung's work has made its way into the mainstream, with celebrities like Rihanna, Nicki Minaj, FKA twigs, and Violet Chachki all wearing her pieces. “Twigs was actually the first one that I worked with ever, and it was really exciting to me because I was just starting out, and she believed in my work," Leung says.

Leung has always been imaginative and from a young age recognized that she had a passion for creating things. Leung's artistic influences stem from a mix of shock aesthetics, including horror films (namely Asian) and Jean Paul Gaultier's collection from Madonna's Blonde Ambition tour, which was once considered controversial.

A few years ago, Leung was sourcing materials in Manhattan's Garment District when she discovered a leather store, and while she had no prior experience working with the material, she decided to buy some and experiment with it. This moment sparked Leung's love for leather and the overall concept for Creepyyeha. Leung says, “I just figured it out on my own. I made chokers and harnesses here and there, and then I just decided that I wanted to create a full look."
Leung shared photos of her creations on her blog and became overwhelmed by the positive feedback, including requests to purchase her pieces. From there, Creepyyeha manifested into something bigger than Leung anticipated.

“I think [Creepyyeha] resonates with people that are seeking something real. The tides are turning for independent labels," she says. “Even though there will always be a place for commercial brands, I believe people are seeking originality more than ever."

Designers rarely model their own work themselves, but scrolling through Creepyyeha's Instagram reveals that Leung does so with the majority of the items she creates. “Everything that I make, it's because I wanted to wear it. It's never because of someone else. I make it, I wear it, because I feel comfortable and I feel the best in it," she says. As a result, Leung expresses an appreciation for her craftsmanship and adorns herself with the materials that transcend the fetish world to become avant-garde works of art. “The power is beyond the product, just the fact that I am able to create and play freely with so many different materials empowers me," she says.

In the images, Leung expresses an undeniable confidence in her body, sexuality, and herself. Her eyes fiercely stare at the camera, conveying a dominance that subverts the gaze of the voyeur.

Leung describes herself as shy, and when she speaks, her voice matches this humble demeanor through its soft and sweet tone. Contrasting her personality with the images on Instagram is like witnessing night and day, but this balance of seemingly opposing qualities is exactly what Creepyyeha is all about. Leung's pieces blur the boundaries that restrict women's sexual power, as her fashion disturbs traditional expressions of “femininity." This gives women the ability to manifest a type of agency that comes from within, as opposed to one that is granted from the outside. “A lot of people think it's just for bedroom wear. I see on my comments, they're like, 'I wish I had a boyfriend to wear this for,' and I'm just like, 'You really don't need someone to wear it for, if you like it, you should just wear it,'" she says. “At the end of the day, you're just decorating your outer shell."

As a brand that is entirely motivated by female power, many of Leung's designs are created in tribute to some of the women she has worked with. “For every project/photo shoot that I do, I try to create a new look for that person alone, because every model is my muse… I name all of my pieces for girls that wear it first or I'm inspired by," Leung says.

A recent example of this is Creepyyeha's latest chandelier collection, which consists of pieces crafted with crystals. The idea came about when Leung was preparing to do a shoot with her friend Katerina. Leung looked at photos Katerina previously did with a chandelier in the shot and immediately felt a spark. “I was like okay, she looks amazing next to this chandelier, I have to create a look around that," she says. “I found the muse, I found an inspiration behind it, and that's how I created the crystal set, that's why it was named after her."

Creepyyeha is a brand that genuinely centers on women, is inspired by women, and celebrates every kind of woman, especially those who are marginalized. Leung says, “I always try to showcase a lot of women of color, and a lot of Asian women especially." While she gains immense influence from the diverse women she collaborates with, the female presence ultimately responsible for stimulating Leung's ambition and drive is her mother.

Leung grew up poor, and as a child, she often accompanied her grandmother to collect cans in the street for cash. Leung's family struggled, but eventually, her mother started a business and pulled her family out of hardship. Leung admires her mother's strength and feels motivated to expand Creepyyeha in honor of her. “I look up to her so much, and it makes me want to give back to her, by being successful myself," she says.

photo by Vivian Loh
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Photo by Handout / Getty Images.

From selling probiotic supplements to picture frames and umbrellas

A Kardashian-level of success doesn't happen overnight, and it certainly doesn't happen without proper planning. Kim Kardashian West clearly knows this because, according to TMZ, she has already filed for trademark protection on the name of her two-week-old baby, Psalm West. From personal appearances and entertainment services to probiotic supplements and scrunchies, she is leaving no stone unturned in terms of possible business opportunities.

Apparently, all of the Kardashian parents file these kinds of trademark protections for their kids even if the businesses never come to fruition. It's done as a precautionary measure to keep others from profiting off of their name and to make sure that, should they ever want to start a business, they don't have to worry about someone else getting to it first. The sheer length of this list speaks to the huge earning potential of baby Psalm, who can't even control his own neck muscles yet, let alone go into business. Still, this brings a whole new meaning to "securing the bag."

Below, a list of all the things Kardashian West is seeking usage rights for.

Hair accessories

Barrettes

Bands

Bows

Clips

Ties

Ornaments

Pins

Scrunchies

Chopsticks

Twisters

Wrap

Hair extensions

Ornamental novelty pins

Entertainment services

Personal appearances

Skin care

Probiotic supplements

Toy figures

Doll accessories

Computer software

Clothing

Baby bottles

Furniture

Strollers

Beverageware

Swaddling

Blankets

Skin moisturizers

Lotions

Creams

Bubble bath

Fragrances

Body powders

Shower gels

Body oils

Skin serums

Nail polish

Nail polish remover

Nail care preparations

Puppets

Puzzles

Toy jewelry

Toy cameras

Toy food

Bath toys

Baby gyms

Playground balls

Electronic action toys

Baby bouncers

Baby changing tables

Baby walkers

Pillows

Mirrors

Cushions

Picture frames

Playpens

Baby carriers

Cosmetic bags

Toiletry cases

Duffle bags

Umbrellas

Clocks

Watches

Key chains

Calendars

Books

photo albums

Stationery

Stickers

Writing utensils

Collectible trading cards

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FROM THE WORLD WIDE WEB
Photo by Pascal Le Segretain/Getty Images

Well, actually it's crocodile, but she looks out of this world so...

Winnie Harlow walked the Cannes red carpet on Wednesday on her way to a screening of Oh Mercy!, wearing a showstopping gown.

The sheer black dress featured green embroidery on the front and back, which Ralph and Russo confirmed was in the shape of a crocodile. She belted the dress with a black crocodile skin-like belt and finished the look off with some strappy heels. She didn't leave it at just that. For beauty, Harlow packed on full lids of sparkly purple eyeshadow. She kept her hair sleek and simple.

Photo by Pascal Le Segretain/Getty Images

Though the brand says otherwise, as Game of Thrones fans, we'd like to think the embroidery is reminiscent of a dragon's skin. Not to mention, Harlow looks out-of-this-world beautiful in it.

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Photo by Andreas Rentz/Getty Images

That denim kimono!!

Marion Cotillard shut down the Cannes red carpet on Wednesday at a screening for Matthias Et Maxime. Instead of an extravagant gown that's expected of the event, Cotillard wore a matching black crop top and shorts. Despite wearing an outfit I typically don to a hot yoga class, she looks incredible. She completed the look with an oversized denim kimono, a statement necklace, and heeled booties.

Photo by Andreas Rentz/Getty Images

At first, I was drawn in by the crop top and hotpants duo, but, after looking closer at the kimono, it's clear that it's the real scene-stealer. The floor-length Balmain piece was decorated with artful rips and dragon motifs. I would like to live in it.

Photo by Pascal Le Segretain/Getty Images

Let's all bow down to the Khaleesi of Cannes.

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Photo by Frazer Harrison / Getty Images.

"It doesn't make you weak to ask for help"

Singer Billie Eilish is continuing to open up about mental health, this time in a new PSA video in partnership with the Ad Council and Seize the Awkward.

In the video, Eilish insists that "it doesn't make you weak to ask for help." She doubles down on the importance of asking for help, and stresses the importance of friends and family being there when their close ones reach out and checking in on them as well. "You should be able to ask anyone for help, everyone has to help someone if they need it." According to Eilish, there have been times when someone reached out to her at the exact moment she needed it, and it helped.

It was particularly refreshing to see Eilish acknowledge that there are things she still doesn't know and has to learn about her mental health. At the very beginning of the video, the interviewer asks her to reflect on her mental health journey, and all Eilish can do is let out chortle. "I think when people hear, 'Remember to take care of your mental health,' they think that everyone else is, and that is not at all accurate," she admitted. "You know, for me I'm trying to learn still to make sure that I stay okay."

Check out the PSA below.

Billie Eilish On Mental Health & Friendship | Ad Council www.youtube.com

Photograph via @kimkardashian.

"#NotOnMyMoodBoard"

Kim Kardashian has definitely been accused of borrowing a design now and then. But when Instagram influencer and Kardashian look-alike Kamilla Osman claimed the entrepreneur copied her birthday look for a Met Gala after-party, Kardashian was not going to let it fly—and shared plenty of photo evidence to shut down the claim.

Fashion industry watchdog Diet Prada first noticed Osman's claims on Instagram and shared side-by-side images of Kardashian's Cher-inspired outfit designed by Mugler and Osman's dress. "Never get confused with who 'inspires' who. They won't give you credit but they will copy," Osman wrote on her IG story. "I designed this dress for my birthday last year. Nobody had a dress like this was an original design."

Kardashian responded by posting the true inspiration behind her look: images of Cher, in similarly sparkly, plunging-neckline dresses and wigs, and of model Yasmeen Ghauri walking a Mugler show in the '90s. In fact, the only similarity between Osman's and Kardashian's looks is the bodycon mini-dress style, which the two are not the first to wear. Among the images, Kardashian included a blank slide with the hashtag "NotOnMyMoodBoard," making it clear that this was in response to Osman's claims.

Screenshot via @KimKardashian Instagram Stories

Screenshot via @KimKardashian Instagram Stories

Though I am with Kim on this one, Kardashian does have a history of co-opting other people's work. From being sued over her Kimoji app, to claims she copied makeup palettes and perfume bottle designs, to being accused of copying Naomi Campbell's entire style, it's far from the first (and probably, far from the last) time Kardashian's name will be mentioned like this.

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