Like all young millennials, Daye Jack, a 20-year-old rapper, was raised in the digital age. Based in Atlanta, by way of Port Harcourt, Nigeria, the hip-hop artist's melodic beats and poignant lyrics are synthesized into an exploration of the culture and opportunities born from the rise of modern technology.
Before expressing his love and interest for the internet creatively, Jack did so academically as a computer science major at NYU. It was there that he was introduced to the hustle mentality of New York, which influenced his decision to leave school and focus on music.
Like most millennials, he used social media as a tool to get close with some of the best connections in the music business. The SoundCloud rapper had enough clout with his first two projects Hello World and Soul Glitch to be signed by Max Martin, and now he's blowing up thanks to his latest EP, Surf the Web.
Daye Jack stopped by our office to talk about his latest project, diverse upbringing, and how everything came together for him on the internet. Plug into the conversation in the interview, below.