How 10 Designers Prepare for New York Fashion Week

    Spoiler: Caffeine is involved

    by · August 30, 2017

    photos courtesy of designers

    Every designer knows what a big deal it is to show at New York Fashion Week. It’s one of the most-watched and highly anticipated events in the industry, and the expectations get greater each year, with collections now being instantly broadcast around the world thanks to social media.

    Each designer has a different approach to handling the pressures. Some completely disconnect and relax, while others spend the time leading up to their shows running back and forth to the Garment District to pick up last-minute materials. From SoulCycle to soul-searching, we interviewed 10 designers, ranging from NYFW first-timers to seasoned pros, to find out how they prepare for the craziness of NYFW. 

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    Last updated: 2017-09-05T14:26:09.000Z
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