For Dsquared2’s new Fall/Winter 2018 campaign, Kendall Jenner and Bella Hadid channel their inner, big-haired, cowgirls.
Directed by Mert Alas and Marcus Piggott, the campaign sees the two models in a retro, dimly-lit motel room adorned with '60s decor. The pair stares wistfully at old cowboy movies, make calls on landline phones, and flirts with male models. Dressed in dark denim, cow-printed button-downs, and Western stilettos, Jenner and Hadid portray the ultimate belles. Not to be missed is their voluptuous Dolly Parton hair that's very Old Hollywood-meets-Wild Wild West.
Other pieces from the Dsquared2 collection, such as embellished jackets, fringe vests, and pastel neck scarves, also make an appearance in the campaign. The brand is definitely staying consistent after it’s rodeo-themed fashion show in February. And while we know it’s not even officially summer yet, this campaign has us excited for fall already.
Check out the campaign video, below.