Everlane Taps Jemima Kirke For Its First Intimates Campaign

Everyone’s favorite minimalist, direct-to-consumer brand Everlane has made its first foray into the world of intimates in an attempt to redefine what “sexy” means when it comes to underwear.

The days of skimpy lace and push-up bras are long gone, and this back-to-basics offering is further proof. The collection was designed with the idea that everyone should love their underwear, with comfort and fit at the forefront, and Jemima Kirke was tapped to star in its campaign

The line includes seven essential styles: four types of bottoms, one bra, one bodysuit, and a men’s boxer brief. Sizing span from XXS to XL (XS to XL for men), with prices ranging from $12 for underwear to $30 for bodysuits. Most importantly, each style promises “No frills. No bows. No bullshit,” according to the press release from the brand.

Everything is ethically produced in ultra-comfy Supima cotton and, like the rest of Everlane’s offering, the color palette is muted and neutral: black, white, heather gray, and pale pink (and navy for men’s).

You can start shopping the brand’s intimates offering today at Everlane.com. Check out the rest of the campaign, below.