The 37 Best Beauty Launches Coming Out This Fall


The hottest products to drop this season

Fall is a time of reinvention, of sorts. As temperatures cool down and we’re finally able to wear more than just a tank top without being reduced to a pool of sweat, we have the chance to get creative again and figure out what our overall beauty vibe is going to be for the next two seasons.

With that, comes a ton of new and exciting launches to help us do so. From the prettiest of palettes and lip colors to the latest innovations in skin care, hair care, fragrance, and more, we’re presented with the perfect tools for overhauling our current beauty routine and starting fresh.

Below, we rounded up 37 fall launches we’re super excited about. Keep scrolling to read more about each one.

Photo courtesy of Glossier

Glossier Wowder
Yeah, we kinda freaked out when Glossier’s newest product dropped earlier this month. Needless to say, our complexion has been looking a whole lot less shiny since Wowder came into the picture.

Glossier, Wowder, $22, available at Glossier.

Photo courtesy of VERB

VERB Ghost Collection
Expanding on its cult-favorite Ghost Oil and Ghost Hairspray, VERB now offers a full Ghost Collection that includes a shampoo and conditioner, a dry oil spray, and a heat protectant hair prep cream.

VERB, Ghost Collection, $16 each, available September 1 at VERB.

Photo courtesy of Sephora

Kat Von D Everlasting Glimmer Veil
While Kat Von D had plenty of exciting fall launches hit both her site and Sephora this month (including a crème version of her beloved Shade + Light Contour Palette), the new Everlasting Glimmer Veil Liquid Lipstick might be our top pick. Leave it to Von D to master how to make glitter stay put.

Kat Von D, Everlasting Glimmer Veil Liquid Lipstick in ‘Razzle,’ $22, available at Sephora.

Photo courtesy of Maybelline

Maybelline x Shayla Collection
Maybelline partnered up with Shayla Mitchell on its first-ever influencer product collection, the Maybelline x Shayla Collection. On top of an exclusive mini eyeshadow palette, the offering features three knockout shades of its Colossal Big Shot mascara, including the vibrant 'Boomin’ In Blue,' above.

Maybelline, Volum’ Express The Colossal Big Shot Mascara x Shayla in ‘Boomin’ in Blue,’ $8.49, available at Ulta.

Photo courtesy of Context

Context Hair Care
Minimalist-favorite skin care and cosmetics line Context has finally taken the leap into the world of hair care. Along with a keratin-rich shampoo and conditioner comes a hydrating hair oil, multiple styling products, and a dry shampoo—all formulated with clean ingredients and free of parabens, sulfates, and sodium chloride with prices ranging from $15 to $50.

Context, The Duo, $50, available at Context.

Photo courtesy of Milk Makeup

Milk Makeup Blur Liquid Matte Foundation
Oily skin? No problem—Milk Makeup’s newest complexion product is here to save the day. The oil-free and silicone-free matte foundation blends beautifully while keeping away the shine—offering full coverage without feeling heavy.

Milk Makeup, Blur Liquid Matte Foundation, $40, available at Milk Makeup.

Photo courtesy of Bloomingdales

Lancome Olympia Le-Tan Collection
Lancome’s made our dreams come true by teaming up with Parisian designer Olympia Le-Tan for a collab that's girly and pink, yet slightly quirky and offbeat—the epitome of Parisian chic. From an eye, lip, and cheek palette that resembles one of Le-Tan’s signature book-shaped bags to a heart-shaped glitter top coat, this collection exudes unabashed cuteness. Currently, the collection, ranging from $15.50 to $80, is available exclusively at Bloomingdale's.

Lancome Olympia Le-Tan Collection, Olympia’s Wonderland Palette, $80, available at Bloomingdale's.

Photo courtesy of Sephora

Elizabeth And James Nirvana Fragrances
Quite possibly the most exciting fragrance launch of the year, the Olsen twins (ahem, who will forever be our style icons) have launched the next installment of their Elizabeth and James Nirvana line of fragrances. Introducing: Nirvana Amethyst, a blend of tobacco, honeysuckle, and cedar, and Nirvana French Grey, made up of lavender, neroli, and earthy musk. Can't pick which one you want? They come in rollerball options, too, so you can get both!

Elizabeth And James, Nirvana French Grey 1.7oz, $85, available at Sephora.

Photo courtesy of Tata Harper

Tata Harper Crème Rich
Natural beauty guru Tata Harper has just launched its richest cream moisturizer yet. Including 43 powerful botanical ingredients, this new cream nourishes, plumps, and hydrates the skin while reducing lines. We expect that it’ll become our miracle worker once the temperatures drop.

Tata Harper, Crème Rich, $185, available at Tata Harper.

Photo courtesy of JINsoon

JINsoon Art Nouveau Collection
Jin Soon Choi’s latest nail collection has the perfect oh-so-moody colors for fall. Art Nouveau—inspired by 19th-century art, architecture, graphic art, and interior design—features two deep shades, an aubergine purple called 'Fable' and a dark blue called 'Abyss,' as well as a brick red named 'Idyll' and smoky taupe-nude named 'Milieu.'

JINsoon, Art Nouveau Collection, $18 each, available at JINsoon.

Photo courtesy of Urban Decay

Urban Decay Troublemaker Mascara
This fall, our lashes will be on point. Urban Decay’s new Troublemaker Mascara is all about lash-multiplying, sexy mascara that won’t quit. As the brush expertly separates and curls lashes, the formula boosts lash volume by a whopping 13.7 percent. That’s a lotta lash.

Urban Decay, Troublemaker Mascara, $24, available September 5 at Urban Decay.

Photo courtesy of diptyque

Diptyque Vetyverio Eau de Parfum
An ode to Haitian Vetiver, diptyque’s new fragrance launch, the Vetyverio Eau de Parfum, puts a fall twist on the scent. “To complement the vetiver essence, the perfumer Olivier Pescheux chose notes of grapefruit to amplify the bitter and citrusy components, and patchouli, which accentuates the smoky, spicy notes of the vetiver,” says creative director Myriam Badault. “Then, we have the olfactory accident, a signature of diptyque—the one ingredient that is so unexpected, that builds the compelling and addictive nature of a distinctly diptyque fragrance—and, for Vetyverio Eau de Pafum, the olfactory accident is Turkish Rose."

Diptyque, Vetyverio Eau de Parfum, $155, available in September at diptyque.

Photo courtesy of No. 7

No. 7 Youthful Vitamin C Fresh Radiance Essence
No. 7 came through to give us that "glow from within," despite summer (and summer weather) slipping away from us. Its new vitamin C serum, the Youthful Vitamin C Fresh Radiance Essence, is a two-week treatment that will help tackle your dark spots, encourage collagen production, hit your skin with a boost of antioxidants, and improve overall radiance. Count us in.

No. 7, Youthful Vitamin C Fresh Radiance Essence, $24.99, available at Target.

Photo courtesy of Sephora

Stellar Eye Shadow Palettes
Just in time for this month's solar eclipse, Stellar launched two gorgeous new eyeshadow palettes for fall: Solar, a series of warm nudes, reds, taupes, and browns, and Lunar, cooler shades of blue, beige, silver, and pink. We'll take both, please.

Stellar, Magnetic Eyeshadow Solar Palette, $42, available at Sephora.

Photo courtesy of Anine Bing

Anine Bing Savage Rose Perfume Oil
Fashion designer Anine Bing’s first foray into fragrance is quite the hit. Savage Rose Perfume Oil is a mix of Bulgarian rose and white rose with rich notes of musk and black pepper, making this floral scent incredibly dark, mysterious, and sensual.

Anine Bing, Savage Rose Perfume Oil, $69, available at Anine Bing.

Photo courtesy of Giorgio Armani

Giorgio Armani Ecstasy Shine Lipstick
Giorgio Armani’s new line of lipsticks, the Ecstasy Shine collection, melts and liquefies upon contact with the skin for a luscious and luminous high-shine finish.

Giorgio Armani, Ecstasy Shine Lipstick in ‘Scarlatto,’ $38, available at Giorgio Armani.

True Botanicals Antioxidant Booster
Our favorite natural skin-care brand (and not only ours—Olivia Wilde was so impressed by the effectiveness of the products that she joined the team as chief brand activist) is back with a new "workhorse" product that promises to smooth wrinkles, even skin tone, brighten hyperpigmentation, clear acne, and prevent skin damage. Spoiler alert: It delivers. Just make sure to have a serum on hand to activate the powder.

True Botanicals, Antioxidant Booster, $90, available at True Botanicals.

Tom Ford Girls Lipsticks
TF's lipsticks are our absolute favorite. No, they are not cheap, but there is no other brand that offers colors this flattering and formulas this hydrating. While the more bold beauty aficionados lamented the lack of unconventional colors in the past, this fall it's about to change with the Girls collection, which mirrors the previous Boys release with shades named after the individuals that inspired the prolific designer. It's full of can't-miss colors, like blue and violet, as well as one stunning white shade (pictured above).

Tom Ford, Girls lipsticks, $36 each, available September 15 at Tom Ford Beauty.

Ursa Major 3-Minute Flash Mask
We love a routine that requires less than five minutes of our time, which is why this three-minute mask from Ursa Major is destined to be our new favorite. The enzyme formula dissolves dead skin in a "flash," accelerating cell turnover and enhancing your skin's tone, elasticity, and luminosity.

Ursa Major, 3-Minute Flash Mask, $48, available September 19 at Ursa Major.

By Terry Compact-Expert Dual Powder
We can go on for a while about how much we love By Terry's creamy blush-highlighter stick, but we will instead express how excited we are for this new powder duo that features both matte and luminous formulations, for a versatile range of looks that include sculpting, strobing, and even concealing imperfections.

By Terry, Compact-Expert Dual Powder, $46 available September 1 at Space NK.

Biolage R.A.W. Styling Texturizing Styling Spray
It's rare to find an effective hair styling product that isn't filled with questionable ingredients and heavy fragrances, which is why Biolage R.A.W's new collection of next-generation, natural-origin hair styling products comes as a blessing from the hair gods this fall. While we are personally obsessed with the above texturizing matcha-infused styling spray for hair definition and volume, there is a honey- and oat-infused smoothing styling milk, curl-defining cacao styling butter, frizz-control lavender spray, and a lemon styling jelly for a range of other hair types and needs.

Biolage R.A.W., Styling Texturizing Styling Spray, $19.50, available at Matrix.

Aesop Toothpaste
If you don't actually use Aesop's unconventional first-ever toothpaste made up of sea buckthorn, cardamon, and wasabi (because we get it, it's not for everyone... that's a lot of flavor!), it still makes for a super-cute addition to your bathroom aesthetic. Then again, so do all the brand's products.

Aesop, Toothpaste, $17, available at Aesop

Boscia Gel-to-Mousse Cleanser
This cleanser is made for sensitive skin types but is also appropriate for anyone who enjoys an effective, innovative, and fun-to-use product.

Boscia, Everyday Gel-to-Mousse Cleanser, $30, available at Sephora

Calvin Klein Obsessed
We'll believe the claims of any product backed by Kate Moss. We're only kidding—kind of. Calvin Klein's new fragrance, though, has her stamp of approval and is also the only scent we plan on wearing come fall. But that's because it's actually really, really good. Raf Simons and his team reimagined the classic 1993 Obsession scent, and the result is a light, lavender-laced dream.

Calvin Klein, Obsessed For Women, $94, available at Macy's

Christophe Robin Leave-In Mist
The great thing about this hydrating Christophe Robin leave-in mist is that it doubles as a detangler and is probably the nicest smelling hair product we've tried in a long time.

Christophe Robin, Hydrating Leave-In Mist With Aloe Vera, $39, available at Sephora

Huda Beauty Desert Dusk Eyeshadow Palette
Huda Beauty is taking you on an Arabian adventure with its newest palette, that's inspired by Dubai's vivid and striking landscape, from the vibrant sunsets to the rich sands and steel skyscrapers. Good luck picking a favorite from the 18 new shades, offered in both solid and iridescent finishes.

Huda Beauty, Desert Dusk Eyeshadow Palette, $65, available September 18 at Sephora.

Kérastase Couture Styling L’incroyable Blowdry Crème
If you have thick and unruly hair, you need to try this product. It's made of a blend of non-sticky beeswax, that, when applied to damp hair and heated, locks in any style that you're after while also offering your hair the nourishment and thermo-protection it needs. Did we mention that it also controls frizz?

Kérastase, Couture Styling L’incroyable Blowdry Crème, $40, available at Kérastase.

Lipstick Queen Black Lace Blush
Adding to the brand's long list of products that look like one thing but are another, here we have Lipstick Queen's Black Lace Blush. It looks black in the compact, but, when applied, it's actually a gorgeous warm berry shade.

Lipstick Queen, Black Lace Rabbit Blush, $25, available at Ulta

Marc Jacobs Eye-Conic Eyeshadow Palette
Layer, blend, smudge, do whatever your beauty heart pleases with these Marc Jacobs eyeshadow palettes. "Smartorial," featured here, is one of the six curated shades that range from neutral and subtle to purple and vibrant.

Marc Jacobs, Eye-Conic Multi-Finish Eyeshadow Palette, $49, available at Sephora

NARS Foundation Stick
If you don't like the way most foundations feel on your face (aka like your pores are suffocating), same. Nars has a solution. The brand's new foundation stick is matte, meaning it's great for those with oily skin, and it comes with a built-in sponge, so it's great for anyone in need of on-the-go coverage.

NARS, Velvet Matte Foundation Stick, $45, available at Sephora

Paula's Choice Pore Refining Treatment
Paula's Choice has some of the best exfoliants on the market. The BHAs are particularly notable, and this new formula, which also includes acne-fighting salicylic acid, is already in our regular rotation.

Paula's Choice, Resist Advanced Pore Refining Treatment With 4% BHA, $36, available in September at Paula's Choice

Plume Science Brow Pomade
We are quite discerning when it comes to brow products, but we are obsessed with this pomade. It not only defines brows with a smudge-proof, vegan, and cruelty-free formula, but it also promotes their growth, so we can live out our Cara Delevingne fantasies.

Plume Science, Brow Pomade, $38, available at Plume Science.

R+Co Dry Shampoo
Always the overachiever of hair care products, R+Co's new dry shampoo powder includes a nozzle that allows for very precise product placement. It's the little things.

R+Co, Skyline Dry Shampoo Powder, $36, available in September at R+Co.

Sephora Collection Clay Mask
Don't let the size fool you on this one. You can get at least four uses out of a single pack, and there's a pack for any and every skin need—from detoxifying to brightening. At $8 each, might as well try them all.

Sephora Collection, Clay Mask, $8, available at Sephora

Tenoverten Nail Polish in 'Catherine'
From our favorite nail salon comes the fall collection made up of a new trio of 8-free, cruelty-free nail polish shades. We love the above peachy one as a new take on millennial pink.

Tenoverten, nail polish in 'Catherine,' $18, available at tenoverten.

Briogeo Deep Conditioning Cap System
Think of this product as a sheet mask, but for your hair. The cap provides instant moisture to parched strands thanks to a built-in hydrating essence. Deep conditioning will never be the same.

Briogeo, Don't Despair, Repair! Deep Conditioning Cap System, $36, available October 3 at Sephora

Bath & Body Works Shower Steamers
Shower steamers are, essentially, bath bombs but for your shower. Bath & Body Works is revamping their aromatherapy line and these, which give off whiffs of lavender and cedarwood, are perfect for coming down from a stressful day. 

Bath & Body Works, Shower Steamers, $14.50, available in fall at Bath & Body Works

Photo by Phillip Faraone/Getty Images for goop

"I had to create a harder shell about being a woman"

In a panel discussion during Gwyneth Paltrow's In Goop Health summit, actress Jessica Alba revealed that she "stopped eating" to avoid unwanted attention from men when she was first starting her career in Hollywood.

According to People, Alba said that she "had a curvy figure as a young girl" and, as such, was made to feel as though her body was the reason that men may be inappropriate toward her. "I was meant to feel ashamed if I tempted men," Alba said during the panel discussion. "Then I stopped eating a lot when I became an actress. I made myself look more like a boy so I wouldn't get as much attention. I went through a big tomboy phase."

She continued, "In Hollywood, you're really preyed upon. They see a young girl, and they just want to touch you inappropriately or talk to you inappropriately or think that they're allowed to be aggressive with you in a way."

Alba also noted that she was raised in a conservative household. "My mom would say, 'You have a body, and it's very womanly, and people don't understand that you're 12,'" she said. "I wasn't allowed to have my nalgas out, which is butt cheeks [in Spanish], but I was born with a giant booty, and they come out of everything. So, I didn't get to wear normal things that all my friends wore."

She said that these reactions to her body really affected her attitude. "I created this pretty insane 'don't fuck with me' [attitude]," she said. "I had to create a harder shell about being a woman."

According to her, her relationship to her body only changed when her first child, Honor, was born in 2008. "[After she was born,] I was like, Oh this is what these boobies are meant to do! Feed a kid!" she said. "And that was the dopest shit I'd ever done. So, I came into my body as a woman finally and I stopped being ashamed of myself."

Photo courtesy of Teva

Because of course

Teva, the most obvious lesbian footwear brand since Birkenstock, really knows its customer base. In time for Pride, the brand has teamed up with Tegan and Sara for a gay shoe to end all gay shoes. In other words, your Pride footwear is on lock.

The shoe isn't just your average Teva sandal. Tegan and Sara's design, the Teva Flatform Universal Pride sandal, is a 2.5-inch platform shoe with a rainbow sole. Tegan and Sara noted in a press release that they have been Teva wearers for pretty much their whole lives. "We got our first pair of Teva sandals when we were 16," they said. "This rainbow Flatform collab is like full circle LGBTQ+ Pride validation."

What's better, with each sandal sale, Teva will donate $15 to the Tegan and Sara Foundation, up to $30,000. The funds donated will go toward scholarships which will give young members of the LGBTQ+ community the chance to go to summer camps which will "help develop self-confidence and leadership abilities in a safe and nurturing environment." Tegan and Sara added, "Teva's generous support for our foundation will allow us to help even more LGBTQ+ youth."

Available today at Teva's and Nordstrom's websites, the sandal retails for $80.

Photo courtesy of Teva

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Photo by Mike Coppola/Getty Images

"Focusing on innovative materials will allow the company to explore new boundaries of creative design"

Prada Group has announced that Prada, as well as all of its brands, will now be fur-free. According to a press release from the Humane Society, Prada, Miu Miu, Church's, and Car Shoe will ban the use of fur beginning with the Spring/Summer 2020 collection (aka the Fashion Week coming up next). The list of fashion designers banning fur only continues to grow, with 3.1 Phillip Lim, Coach, Armani, Versace, Gucci, and more having stopped using the material in seasons past.

"The Prada Group is committed to innovation and social responsibility, and our fur-free policy—reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States—is an extension of that engagement," Miuccia Prada told the Human Society. "Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products."

Following London Fashion Week designers forgoing the use of fur in September and the first-ever Vegan Fashion Week taking place in February, it's easy to imagine an entirely fur-free fashion future. It's especially easy, I presume, for the brands to consider a fur-free future, given that entire cities and states are taking a stance. New York is following in the footsteps of Los Angeles banning fur, with a bill proposed this March that would ban sales across New York State.

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Photo by Johnny Dufort

"Club leisure" is the new athleisure

Alexander Wang is recognizing clubbing as the workout that it truly is with his latest Adidas collaboration. In this fifth installment, he "changes gears," per a press release from the brand, taking the iconic sports brand to the dance floor.

For the new campaign, the collection comes to life in iconic choreographer Tanisha Scott's dance studio and stars dancers Noemi Janumala, Dakota Moore, Avi McClish, and Olivia Burgess. The dancers show just how far these clothes can go when you want to bust a move or stretch, but TBH, I'll leave these poses to the pros and just use my clothes for flexing on the 'gram.

The collection—which features six apparel items, three shoes, and six accessories—features, per a press release, "Wang's knack for pre-styling." Standouts from the mostly black-and-white items include a silver sneaker that was *made* for moonwalking, an airy windbreaker that has just the right dash of bright blue with the scattered Adidas trefoil design, and a towel hoodie that you won't feel bad sweating in.

Ahead of the May 25 collection drop online and in stores, peep the gorgeous campaign images below.

Photo by Johnny Dufort

Adidas Originals by AW, Sweatshirt in Black, $250, available starting May 25 at Adidas; Adidas Originals by AW, Towel, $80, available starting May 25 at Adidas; Adidas Originals by AW, Joggers, $250, available starting May 25 at Adidas; Adidas Originals by AW, Turnout BBall Shoes, $250, available starting May 25 at Adidas.

Photo by Johnny Dufort

Adidas Originals by AW, Towel Hoodie, $350, available starting May 25 at Adidas; Adidas Originals by AW, Sock Leggings, $60, available starting May 25 at Adidas; Adidas Originals by AW, Adilette Slides, $90, available starting May 25 at Adidas.

Photo by Johnny Dufort

Adidas Originals by AW, Futureshell Shoes in Platinum Metallic, $250, available starting May 25 at Adidas.

Photo by Johnny Dufort

Adidas Originals by AW, Sweatshirt in Core White, $280, available starting May 25 at Adidas; Adidas Originals by AW, Shorts in Core White, $120, available starting May 25 at Adidas.

Photo by Johnny Dufort

Adidas Originals by AW, Sweatshirt in Black, $250, available starting May 25 at Adidas; Adidas Originals by AW, Bum Bag, $50, available staring May 25 at Adidas; Adidas Originals by AW, Towel, $80, available starting May 25 at Adidas; Adidas Originals by AW, Turnout BBall Shoes, $250, available starting May 25 at Adidas; Adidas Originals by AW, Duffle Bag, $70, available starting May 25 at Adidas.

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Photo by Dimitrios Kambouris/Getty Images

And Nikolaj Coster-Waldau's reaction to that prediction is literally all of us

Though it felt like no one saw the bonkers end to Game of Thrones coming, Gwendoline Christie, who played Ser Brienne of Tarth on the show, predicted exactly who would end up with the majority of power in the Seven, or rather, Six Kingdoms years before it all went down. During an interview leading up to the penultimate season of Game of Thrones in 2017, Christie sat down with Nikolaj Coster-Waldau (aka Jaime Lannister) for an interview with Mario Lopez, and they were both asked to predict how the whole thing would come to a close. Spoilers ahead...

Lopez posed the question, "If you were a gambling man, who would you say?" Coster-Waldau replied: "Well gambling, the odds now are clearly in Daenerys Targaryan's favor. Or, that guy," he said, pointing to a picture of the Night King.

But Christie, knowing Game of Thrones' tendencies toward the unpredictable, came right back at Coster-Waldau, asking, "But don't you think it's going to be someone out of left field?"

"So I'm wondering if it might be Bran," Christie suggested, "Just because we keep seeing the world from his perspective, don't we? We keep seeing the visions. So is he in the future, projecting in the past?"

Coster-Waldau's reaction to the suggestion that Bran will rule over them all is, well, exactly how we all felt watching it play out in real time this past Sunday evening. "The three eyed raven? As a king? No, that doesn't make sense," he said. And, well, same. Because while I usually *adore* watching Christie shut down Coster-Waldau, like they're an old married couple bickering, this time I'm on his side. It made no sense!

Coster-Waldau attempted to reason with her, saying that if Bran was planning the whole thing, then he wanted Jaime to push him out the window, and that makes no sense at all. But Christie stood firm in her belief, and, as last Sunday demonstrated, her commitment to this highly improbably outcome paid off. We hope she placed a sizable bet in Vegas.

Catch the full clip below.