Stop Everything You’re Doing: Fenty Beauty Is Finally Here

    After debuting at NYFW

    by · September 08, 2017

    Photo courtesy of Fenty Beauty

    Here you have it, folks, the moment we’ve all been waiting for: Fenty Beauty has launched, and we’re so here for it.

    After months and months of anticipation—and last week’s killer campaign teaser—Queen Rihana has finally blessed us with her first full beauty collection, in partnership with LVMH’s beauty developer Kendo, which hits stores today, just two days before her Fenty Puma Spring/Summer 2018 runway show.

    The line was built with inclusivity in mind, inspired by the singer's wish to create universally flattering products that deliver a perfect complexion—something she dubs the Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says in the brand press release. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”

    So, what does the line, made of 91 products, consist of? First off, yes, there are 40 shades of her Pro Filt’r Soft Matte Longwear Foundation. There is also one universal Pro Filt’r Instant Retouch Primer; 30 shades of Match Stix Skinstix, in both matte and shimmer finishes, that do everything from highlight and contour to conceal, correct, and define; six Kilawatt Freestyle Highlighter compacts, cream-powder hybrids; Invisimatte Blotting Powder and Paper; Gloss Bomb, a universally flattering lip gloss; as well as a number of brushes (both regular-sized and contractible purse-sized ones—bless!) and an application sponge.

    The star product of the bunch? Definitely the Match Stix Shimmer Skinsticks, featuring a multitude of unique shades of creamy, easy-to-apply highlighting gold (in Blonde’s case, quite literally). Also, the adorable pocket-sized refillable blotting paper dispenser. Or maybe, it’s just, well, all of it.

    You can start shopping Fenty Beauty right now at,, and in Sephora stores. RiRi, you can take all of our money.

    Click through the gallery, below, to check out each new product.

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    Last updated: 2017-09-10T16:44:26.000Z
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