fresh enlisted superstar artist jo ratcliffe to design limited-edition rose face mask

Photo courtesy of Fresh

and the results are magical.

Fifteen years ago, when the eccentrically brilliant Fresh founders Alina Roytberg and Lev Glazman created their revolutionary Rose Face Mask, they had no idea what the consumer’s reaction would be. Fast-forward to 2015, and it’s one
of the brand’s top-selling products worldwide—and anyone who’s ever tried it knows why. The hydrating and toning mask restores radiance and suppleness to all skin types
with its cooling gel formula that’s infused with pure rosewater and
real rose petals, which literally melt into skin. To celebrate the legendary mask’s anniversary, Fresh called on London-based artist Jo Ratcliffe to design a fitting pattern for it: roses, of course. I had the privilege of joining the gang in London, where I got to pick Ratcliffe’s brain on how the collaboration came about.

How did you come up with the design for the packaging?

Roses are a very traditional thing to draw, so I knew that I needed to make something that stood out but also fit within the brand’s aesthetic. It was a challenge: We went through a few stages of drawing women, then we removed details but kept the curves and the feminine lines. Then we just reduced [the image] to roses. I started to make drawings that weren’t so botanical looking, but then they looked too much like tattoos. It’s one of those things that you think is going to be very easy, but proves to be quite difficult.

You’ve had your choice of odd jobs. Why did you take on this one?

It’s the 15th anniversary of the product so it was a privilege
to be asked. I hadn’t done that much packaging with people or companies before, but this just felt right. I knew that things were dealt with in a personal way at Fresh. The finished product was beautifully done with great attention to pattern.

Did you find a big difference between working with skincare versus fashion designers or magazines?

You always have to rely on the same instinctive way of producing things. But with fashion illustration, you need to follow trends, and I just discovered through doing this that beauty products remain quite classic. You can make it modern, too, but the twists have to be really subtle.

What was the inspiration point? Was it a specific kind of rose?

I work quite often on animations, so I think that’s affected the way I make still imagery, because I feel that there needs to be some life and movement. Once I started to draw roses on their own, it felt really difficult to make something that was unique, so I started to add in these paint marks and things that felt more organic and more like a sketchbook. I wanted to create something that was a little wild looking—something that stands for natural beauty.

Do you create a mood board when you work?

I have a constant mood board and it’s just covered with clippings and things that inspire me. You really have to get yourself into the space.

Do you have a favorite period in your career as an artist?

I stopped working about four or five years ago and I just painted for about six months. That took my career to a different area because quite often you’re making someone else’s vision. You become this mold of what other people like and it’s very hard to come out of it. I think it’s important in whatever you’re doing—especially as an artist—you have to push it a little. If you’re not interested in it, you’re never going to make anything interesting.

Fresh, limited-edition rose face mask, $62, available at Fresh.

Photo by Gareth Cattermole / Getty Images.

It marks her third duet with Nas

Here are some words that I never expected to read or hear again: There is a new song with Amy Winehouse. But here we are in 2019, and Salaam Remi has granted me a wish. On Valentine's Day, the Grammy-nominated producer and frequent Winehouse collaborator (also responsible for hits like Miguel's "Come Through & Chill") released "Find My Love" which features rapper Nas and that powerful and haunting voice that I have come to love and cherish so dearly.

Representatives for Remi said that the Winehouse vocals were from an old jam session the two had. Remi was a producer on both of Winehouse's albums, Frank and Back to Black. "Find My Love" marks the third time Winehouse and Nas have done duets under the direction of Remi. They were previously heard together on "Like Smoke," a single from her 2011 posthumous album Amy Winehouse Lioness: Hidden Treasures, and "Cherry Wine" from Nas' 2012 album Life Is Good. Winehouse died of alcohol poisoning on July 23, 2011, before they could complete production on her third album. My heart is still broken about it as she is by far my favorite artist.

"Find My Love" is set to appear on Remi's Do It for the Culture 2, a collection of songs curated by him. Check it out, below.



Photo by Gabe Ginsberg/Getty Images

"In the midst of chaos there's opportunity"

Following the travesty that was Fyre Festival, Ja Rule wants to take another stab at creating a music festival. Good luck getting that off the ground.

On Thursday, the rapper spoke to TMZ, where he revealed that he was planning to relaunch Icon, an app used to book entertainers, which is similar to Billy McFarland's Fyre app. He told the outlet that he wanted to create a festival similar to Fyre to support it.

"[Fyre Festival] is heartbreaking to me. It was something that I really, really wanted to be special and amazing, and it just didn't turn out that way, but in the midst of chaos there's opportunity, so I'm working on a lot of new things," he says. He then gets into the fact that he wants to form a music festival. "[Fyre] is the most iconic festival that never was... I have plans to create the iconic music festival, but you didn't hear it from me."

Ja Rule actually doesn't seem to think he is at all responsible for what came from Fyre Fest, claiming in a Twitter post that he was "hustled, scammed, bamboozled, hood winked, led astray." Even if that's his feeling, he should realize that anyone involved with Fyre shouldn't ever try their hand at music festivals again.