GabiFresh Tapped “Real Women” For Her Latest Swimsuit Collection

Beach season will be here before we know it. With that in mind, the newest GabiFresh x Swimsuits For All collection is here. Style blogger, designer, and body positive advocate Gabrielle Greg of GabiFresh has been designing inclusive swimwear for Swimsuits For All for a the past few years—and season after season, the collections just keep getting better.

For her latest installment, Gregg designed a playful 10-piece offering of one-pieces, high-waisted two-pieces, and more. Styles include tropical prints, fluttery off-the-shoulder ruffles, and flattering cutouts, available in sizes 10 to 26. All pieces retail for under $80, meaning you can head to the beach in style without having to break the bank.

As always, there’s a killer campaign to back it up. Gregg is known for putting together an empowering group of ladies to show off her designs (last season, she tapped model-activist Philomena Kwao and breast cancer Ericka Hart to star), but this time around, she took an entirely new approach. For the brand’s first-ever open casting call, Gregg handpicked nine regular women from around the country to model each size available within the collection to star alongside her.

You can check out the full Power Play campaign and video, below, and shop the collection at SwimsuitsForAll.com.