Revlon has some exciting news. A new campaign—and a new Global Brand Ambassador to front it!—is coming our way, the brand announced earlier this morning. Ahead of the forthcoming launch of its new Live Boldly campaign, the drugstore beauty favorite has announced that Gal Gadot will be the face of it.
The new campaign aims to inspire women to not only express themselves, but also to do so with passion, optimism, strength, and style—everything that Gadot, and her Wonder Woman persona, embody.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” she said in an official press release. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”
According to the brand, Gadot is to be one of five ambassadors for the upcoming Live Boldly campaign, so look out for the others to be revealed in the coming weeks.
While it isn’t set to launch in full until later this month, Revlon posted a teaser video on its Instagram account earlier today:
“Be who you are and go for it,” Gadot is quoted in the caption. And that is certainly a mantra to live by.
