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Everything You Need To Know About CBD

Culture

Today’s buzziest wellness trend

In case you haven’t noticed, CBD is having a moment.

Popping up in health food stores, beauty products, and even your local latte spot, CBD is quickly becoming the latest buzzy wellness trend, joining the ranks of adaptogens like turmeric or reishi mushroom.

However buzzy it may currently be, though, not everyone has a true understanding of what CBD is. Sure, it's known that it’s derived from cannabis plants, but is it anything like marijuana? Are we going to get high?

We had a lot of questions, and with 4/20 right around the corner, we figured why not dive in? We turned to the experts to get the full rundown on CBD and its many benefits.

First of all, what exactly is CBD, and what is it supposed to do? As Sean Akhavan, chief science officer of MedMen, explains, CBD, or cannabidiol, is one of the more well known of about 100 different phytochemicals found in the cannabis plant, known as phytocannabinoids. “It’s associated with some purported therapeutic effects—pain management, anxiety reduction, improved sleep, and decreased inflammation,” he explains. “CBD has been shown to increase levels of anandamide, a neurotransmitter and the main cannabinoid that is produced by the human body, which can reduce pain and inflammation through increased activation of endocannabinoid receptors. Additionally, it also increases levels of adenosine, another neurotransmitter that appears to reduce inflammation.”

In addition to reducing pain and inflammation in the body, it’s also known to have relaxing and anti-anxiety effects. A number of studies have proven that CBD is a promising treatment for many forms of anxiety, such as social anxiety disorder, panic disorder, obsessive-compulsive disorder, generalized anxiety disorder, and post-traumatic stress disorder.

CBD can be found in many forms, but most commonly tinctures to be taken sublingually and in vape form, but you can also smoke it, apply it topically, and even take it in capsule form. Though, in terms of effectiveness, it’s all about absorption. “Absorption, or bioavailability, is key to effectiveness,” says Ashley Grace of The H. Hemp Company. “Many hold the liquid products under their tongue before swallowing to increase absorption rates. Because of this, pills are generally less bioavailable. However, water soluble hemp CBD [such as the kind found in the brand’s Breath Spray] works more quickly in any form.”

And, because many forms of CBD don’t contain any THC, or only contain trace amounts, it won’t get you high.

Cannabis is only legal in a small number of states in the U.S. But is CBD legal? It gets a little tricky, but it all depends where it’s derived from.

As you may know, hemp and cannabis are basically the same plant. While cannabis is, for the most part, not legal in most states (especially for recreational use), hemp, which has no psychoactive qualities as it contains less than .3 percent THC, is legal in all 50 states. CBD can be derived from both plants, but hemp-based CBD is the only one that’s technically legal. Still, its legality can depend on the state you’re in.

“Hemp-based cannabidiol [CBD] is federally legal because of the exemption for hemp-based products from the Controlled Substances Act laid out by the Ninth Circuit’s HIA v. DEA ruling in 2004. Meanwhile, individual states are free to pass their own laws regarding cannabis products including hemp-based CBD; those should, of course, be respected as well,” says Jenelle Kim, founder of JBK Wellness Labs and formulator at HempMeds.

CBD also reaps many skin-care benefits, which is why you’ll notice it’s becoming quite the buzzy beauty ingredient in creams and oils of all sorts. As Kim explains, CBD oil is filled with vitamins A, D, and E and contains high levels of essential fatty acids, which all work to enhance skin health and overall youthfulness. It can soothe, calm, and hydrate the skin while helping to prevent damage, premature and fine lines, and puffy, sagging skin.

Sounds like a miracle skin ingredient, huh? Well, it gets better: It’s also known to be extremely effective in preventing acne breakouts. “A study conducted by the Journal of Investigative Dermatology revealed that the endocannabinoid system [a regulatory system found in our bodies—such as in the brain, organs, connective tissue, and more] is critical to the life cycle of basal cells, which make up around 90 percent of the cells in the skin’s epidermis. CBD can be used to affect the output of oils in the skin. Specifically, CBD inhibits the lipid production in skin cells, making it an effective preventative for acne,” says Kim.

And it’s not just acne. Kimberly Dillon, SVP of marketing at Papa & Barkley, explains that patients who have used CBD have found relief in a number of skin conditions, such as dermatitis, rashes, psoriasis, and hair growth disorders. “Of course, more research is needed, but the early studies are promising,” she says.

Additionally, when applied topically to the skin, it can result in relaxing muscles and joints, Grace explains.

So, are there any side effects of CBD? Well, as we mentioned earlier, it doesn’t have any psychoactive properties, therefore it won’t get you stoned. And, no, you can't OD on it. “CBD and other cannabinoids are known to be non-toxic, with no known fatal overdose levels ever reported,” says Dillon.

As Kim explains, there have been some reports of dry mouth, low blood pressure, and drowsiness. However, a research review investigating CBD side effects and safety found that CBD had no adverse physiological effect on heart rate, glucose levels, red blood cell count, vomiting action, body temperature, exchange of oxygen and carbon dioxide between the lungs and bloodstream and pH levels.

So, thinking of giving CBD a try for yourself? Not all forms or dosages are right for everyone, so you’ll want to start small to find what works best for you. “A consumer should start with the smallest amount possible to gauge their tolerance level,” says Akhavan. “Everyone reacts differently to cannabis and cannabis-infused products based on metabolism, tolerance levels, or even what you ate beforehand. It is best to go slow and try different products and different amounts to see what works best for you.”

As you would with any other product you’re ingesting or putting on your skin, you’ll want to research the product or brand beforehand. “The key is to make sure that you are buying from a reputable provider that is showing that they test their products for both heavy metals and pesticides, and are also showing the user how many milligrams of cannabinoids they are actually consuming. What’s tricky is that a number of brands tell you how many milligrams of hemp you’re getting, which is not the same thing as CBD—which is what you’re paying for!”

And finally, as Akhavan advises, you should always consult a doctor before adding any supplements or medicine to your diet, including cannabis.

Photo by Handout / Getty Images.

From selling probiotic supplements to picture frames and umbrellas

A Kardashian-level of success doesn't happen overnight, and it certainly doesn't happen without proper planning. Kim Kardashian West clearly knows this because, according to TMZ, she has already filed for trademark protection on the name of her two-week-old baby, Psalm West. From personal appearances and entertainment services to probiotic supplements and scrunchies, she is leaving no stone unturned in terms of possible business opportunities.

Apparently, all of the Kardashian parents file these kinds of trademark protections for their kids even if the businesses never come to fruition. It's done as a precautionary measure to keep others from profiting off of their name and to make sure that, should they ever want to start a business, they don't have to worry about someone else getting to it first. The sheer length of this list speaks to the huge earning potential of baby Psalm, who can't even control his own neck muscles yet, let alone go into business. Still, this brings a whole new meaning to "securing the bag."

Below, a list of all the things Kardashian West is seeking usage rights for.

Hair accessories

Barrettes

Bands

Bows

Clips

Ties

Ornaments

Pins

Scrunchies

Chopsticks

Twisters

Wrap

Hair extensions

Ornamental novelty pins

Entertainment services

Personal appearances

Skin care

Probiotic supplements

Toy figures

Doll accessories

Computer software

Clothing

Baby bottles

Furniture

Strollers

Beverageware

Swaddling

Blankets

Skin moisturizers

Lotions

Creams

Bubble bath

Fragrances

Body powders

Shower gels

Body oils

Skin serums

Nail polish

Nail polish remover

Nail care preparations

Puppets

Puzzles

Toy jewelry

Toy cameras

Toy food

Bath toys

Baby gyms

Playground balls

Electronic action toys

Baby bouncers

Baby changing tables

Baby walkers

Pillows

Mirrors

Cushions

Picture frames

Playpens

Baby carriers

Cosmetic bags

Toiletry cases

Duffle bags

Umbrellas

Clocks

Watches

Key chains

Calendars

Books

photo albums

Stationery

Stickers

Writing utensils

Collectible trading cards

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FROM THE WORLD WIDE WEB
Photo by Pascal Le Segretain/Getty Images

Well, actually it's crocodile, but she looks out of this world so...

Winnie Harlow walked the Cannes red carpet on Wednesday on her way to a screening of Oh Mercy!, wearing a showstopping gown.

The sheer black dress featured green embroidery on the front and back, which Ralph and Russo confirmed was in the shape of a crocodile. She belted the dress with a black crocodile skin-like belt and finished the look off with some strappy heels. She didn't leave it at just that. For beauty, Harlow packed on full lids of sparkly purple eyeshadow. She kept her hair sleek and simple.

Photo by Pascal Le Segretain/Getty Images

Though the brand says otherwise, as Game of Thrones fans, we'd like to think the embroidery is reminiscent of a dragon's skin. Not to mention, Harlow looks out-of-this-world beautiful in it.

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Photo by Andreas Rentz/Getty Images

That denim kimono!!

Marion Cotillard shut down the Cannes red carpet on Wednesday at a screening for Matthias Et Maxime. Instead of an extravagant gown that's expected of the event, Cotillard wore a matching black crop top and shorts. Despite wearing an outfit I typically don to a hot yoga class, she looks incredible. She completed the look with an oversized denim kimono, a statement necklace, and heeled booties.

Photo by Andreas Rentz/Getty Images

At first, I was drawn in by the crop top and hotpants duo, but, after looking closer at the kimono, it's clear that it's the real scene-stealer. The floor-length Balmain piece was decorated with artful rips and dragon motifs. I would like to live in it.

Photo by Pascal Le Segretain/Getty Images

Let's all bow down to the Khaleesi of Cannes.

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Photo by Frazer Harrison / Getty Images.

"It doesn't make you weak to ask for help"

Singer Billie Eilish is continuing to open up about mental health, this time in a new PSA video in partnership with the Ad Council and Seize the Awkward.

In the video, Eilish insists that "it doesn't make you weak to ask for help." She doubles down on the importance of asking for help, and stresses the importance of friends and family being there when their close ones reach out and checking in on them as well. "You should be able to ask anyone for help, everyone has to help someone if they need it." According to Eilish, there have been times when someone reached out to her at the exact moment she needed it, and it helped.

It was particularly refreshing to see Eilish acknowledge that there are things she still doesn't know and has to learn about her mental health. At the very beginning of the video, the interviewer asks her to reflect on her mental health journey, and all Eilish can do is let out chortle. "I think when people hear, 'Remember to take care of your mental health,' they think that everyone else is, and that is not at all accurate," she admitted. "You know, for me I'm trying to learn still to make sure that I stay okay."

Check out the PSA below.

Billie Eilish On Mental Health & Friendship | Ad Council www.youtube.com

Photograph via @kimkardashian.

"#NotOnMyMoodBoard"

Kim Kardashian has definitely been accused of borrowing a design now and then. But when Instagram influencer and Kardashian look-alike Kamilla Osman claimed the entrepreneur copied her birthday look for a Met Gala after-party, Kardashian was not going to let it fly—and shared plenty of photo evidence to shut down the claim.

Fashion industry watchdog Diet Prada first noticed Osman's claims on Instagram and shared side-by-side images of Kardashian's Cher-inspired outfit designed by Mugler and Osman's dress. "Never get confused with who 'inspires' who. They won't give you credit but they will copy," Osman wrote on her IG story. "I designed this dress for my birthday last year. Nobody had a dress like this was an original design."

Kardashian responded by posting the true inspiration behind her look: images of Cher, in similarly sparkly, plunging-neckline dresses and wigs, and of model Yasmeen Ghauri walking a Mugler show in the '90s. In fact, the only similarity between Osman's and Kardashian's looks is the bodycon mini-dress style, which the two are not the first to wear. Among the images, Kardashian included a blank slide with the hashtag "NotOnMyMoodBoard," making it clear that this was in response to Osman's claims.

Screenshot via @KimKardashian Instagram Stories

Screenshot via @KimKardashian Instagram Stories

Though I am with Kim on this one, Kardashian does have a history of co-opting other people's work. From being sued over her Kimoji app, to claims she copied makeup palettes and perfume bottle designs, to being accused of copying Naomi Campbell's entire style, it's far from the first (and probably, far from the last) time Kardashian's name will be mentioned like this.

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