Now in its fifth year, the #Heineken100 program partners with imaginative designers to create a series of desirable lifestyle products. The catch is they are not available for retail and are only sent out to 100 influential tastemakers across the nation. Designed in partnership with #Heineken100 creative director and Union Los Angeles owner Chris Gibbs, the RTH "ponchirt" marks the second of three premium collaborations Heineken will release in 2014.
"As a growing brand, we are proud to be partnering with two icons, Chris Gibbs and Heineken," said Rene Holguin, founder of RTH. "The ponchirt embodies the spirit of our brand, and we're excited to be sharing it with these global tastemakers."
Under Gibbs' direction, RTH designed the ponchirt as a cold-weather version of its signature top, with military-grade nylon quilted in a classic diamond design. The lining is a traditional rayon blend ombre plaid, and the side zippers are a tribute to Heineken's signature colors, while the pulls represent RTH's leather origins. The hood is detachable with a button and bungee fastener.