Hot As Hell has always been a NYLONshop favorite, with clothing that's carefree and fun, but also eco-friendly. By joining other designers in skipping the traditional lookbook and putting out a short film to showcase the new collection instead, the brand gives us a wider glimpse into the aesthetic behind the designs this season.
Hot As Hell's new film perfectly embodies the label's cool and easygoing vibe, featuring some major must-haves from the latest collection and a familiar face: model and It Girl Cailin Russo. The brand celebrates Russo as more than just a pretty face; she's an artist, through her modeling and fashion, as well as her music. Yup, she even produced some of those awesome background tunes. In the film, Russo totally gives off that Cali-inspired IDGAF attitude that she's been known for. As she lights some fires and rocks out in underwater, it is clear this girl walks a path totally her own.
Watch the video above to see Hot As Hell’s latest muse in action. If you're feeling inspired, don't forget to click through the gallery below to shop all the new arrivals from the brand, now available at NYLONshop.
Creative Director: Sharleen Ernster
Director of Photography: Ethan Indorf
Beauty Director: Lucy Halperin
Starring: Cailin Russo
Music: "Take a Walk on the Wild Side" - Jefe Music Ft. Cailin Russo, "Break" - Swimsuit Issue
Hot As Hell, Hole In 1 Bodysuit, $218, available at NYLONshop.
Hot As Hell, Top Notch Top, $158, available at NYLONshop.
Hot As Hell, Queen 4 A Day Dress in Rose, $398, available at NYLONshop.
Hot As Hell, Yoko Kimono, $450, available at NYLONshop.
