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20 Indie Beauty Brands You Should Get To Know

Beauty

Our favorite brands from this year’s Indie Beauty Expo

It's hard to forget our first Indie Beauty Expo experience (probably because it was only last year). We saw more than a hundred up-and-coming brands, showcasing everything from energizing supplements to iridescent nail polishes and cleansing milks. It was love at first sample.

This year was the same deal—except on a much larger scale. More than 220 vendors piled into Skylight Clarkson Square Studios in New York City and took over three different sections of the warehouse-like space. It was overwhelming, with tables, brands, and products taking up every available inch of room. But mostly it was exciting. You can become jaded to new beauty when you’re exposed to it all the time, but the expo allows insiders and enthusiasts alike to not only discover fun, innovative, new items but, in a lot of cases, talk with the founders behind them.

We did all of that and then some this week, and, afterward, managed to whittle down the vast selection to 20 of our favorites. Check them out, ahead.

Petite Amie
If you needed any more proof that the best skin-care products are coming out of Asia, look no further than Taiwan-based Petite Amie. Sheet masks aren’t news, but Petite Amie’s come in marble, emoji, and galaxy prints that get us excited about the category again. Also, the brand is launching a collection of eye masks in the shape of sunglasses soon that we couldn’t stop fawning over. 

Petite Amie, White Marble Masque, $15, available at Petite Amie. 

She considers herself "one of the luckiest kids on the face of the earth"

Dani Okon, NYLON's associate creative director of video, sat down with her great-aunt, May Okon, to talk about their shared experiences—despite vastly different time frames—living as queer women in New York City. Prior to retirement, May was a journalist for the New York Daily News, having first entered the male-dominated workforce when "the boys were all at war." And, of course, she absolutely killed it. Her only regret? "Retiring at 55," she tells Dani, joking, "Who the hell knew I was gonna live to 100?"

Upon retiring, she moved out to the Hamptons with her partner and bought a home. If she had to do it all over, May says "there are a lot of things I wouldn't do," but she still considers herself "one of the luckiest kids on the face of the earth." Get to know May in the video, above.

Check out the other videos in our series where we placed queer people from different generations in conversation with one another:

Rob Smith and Eddie Jarrel Jones
Lauren Morelli and Garcia
Marlene Colburn and Naima Green
Ashlee Marie Preston and Devan Diaz

Produced by: Alexandra Hsie
Camera: Gretta Wilson + Katie Sadler
Edited by: Madeline Stedman

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Here's how they're making sure it doesn't happen

Lauren Morelli, the showrunner and executive producer for the new Netflix show Tales of the City, is fostering a space where multiple queer realities can be shown on-screen. She spoke with one of the cast members, trans actor Garcia (who plays Jake Rodriguez on the show), and, in the video above, they explore why it's wrong to treat queer stories as representative of the entire community. Tokenization is something that they both want to avoid at all costs, and they're on the right track.

Check out the other videos in our series where we placed queer people from different generations in conversation with one another:

Dani and May Okon
Rob Smith and Eddie Jarrel Jones
Naima Green and Marlene Colburn
Ashlee Marie Preston and Devan Diaz

Produced by Alexandra Hsie
Directed by Charlotte Prager
Shot by Gretta Wilson + Charlotte Prager
Edited by Gretta Wilson

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"Nothing is truly a binary"

We put non-binary activist Eddie Jarrel Jones and The Phluid Project founder Rob Smith in conversation with each other, and the two spoke some powerful truths about the continued gendering of products like makeup and clothing. Smith recalls that 30 years ago, the only way that he was able to experience the joys of playing with makeup was to work at a beauty counter. Even today, Jones notes that it's hard for non-binary femmes like them, or even trans women, to get that experience in stores.

In the video above, get a sense of why Smith created a genderless store, and see how important it is for people like Jones to have a space where they don't feel criticized for dressing like they want.

Check out the other videos in our series where we placed queer people from different generations in conversation with one another:

Dani and May Okon
Lauren Morelli and Garcia
Naima Green and Marlene Colburn
Ashlee Marie Preston and Devan Diaz

Produced by Alexandra Hsie
Directed by Charlotte Prager
Shot by Charlotte Prager + Dani Okon
Edited by Gretta Wilson

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We put the two activists in conversation

Marlene Colburn, one of the founders of the Dyke March, and Naima Green, an artist currently working on a project and archive called Pur·suit, which will document queer people of all identities, agree that it's really hard to find lesbian spaces that aren't bars. Just as hard, it seems, is to find lesbian representation that isn't white. In the video above, the two talk about how they are creating space for queer people and what that looks like within two different generations.

Check out the other videos in our series where we placed queer people from different generations in conversation with one another:

Dani and May Okon
Rob Smith and Eddie Jarrel Jones
Lauren Morelli and Garcia
Ashlee Marie Preston and Devan Diaz

Produced by Alexandra Hsie
Directed by Charlotte Prager
Shot by Dani Okon + Charlotte Prager
Edited by Charlotte Prager

Illustrated by Sarah Lutkenhaus

Because traveling far doesn't have to suck

Travel can be tough. Sure, there are definitely the exciting aspects to it, especially when it means we're going on vacation, but if it involves traveling to different time zones, then we have to deal with jet lag, which is... not fun at all.

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