11 Korean Beauty Trends That Are Going To Be Huge In 2017

We polled major K-beauty retailers to give us their predictions

Illustration by Jihyang Lim

Unless you somehow managed to go off the grid for the past couple of years, you probably know that Korean beauty has taken the industry by storm. Sheet masks, essences, BB creams, cushion compacts, they’re all probably part of your skin-care vocabulary, and we have K-beauty to thank for that. The country somehow manages to be miles ahead of the curve so much so that it’s become harder and harder to predict what new innovations we’re going to be presented with next.

Thankfully, there are now a ton of Korean beauty-focused retailers that have helped to bring the trends stateside. To help you get a jumpstart on what products, ingredients, and trends are going to be big in 2017, we had the ladies behind these sites weigh in with their expertise. See the products predicted to be on your vanity in the coming months. 

Both Christine Chang of Glow Recipe and Alicia Yoon of Peach & Lily agree: We’re going to be seeing a lot more intriguing masks this year. Water rubber masks, peeling sleeping masks, layering double masks, foil masks, cotton fiber masks—the more out-there, the better.  

Yoon says that, in addition to masks, we’ll be seeing creams that “break the rules” as well.