Milk Makeup Challenges Gender Norms

Photo courtesy of Milk Makeup

“Who is she? Who isn’t she?”

Last month, Milk Makeup launched Live Your Look, an empowering new campaign that focuses on embracing the journey to self-discovery and learning to celebrate one’s uniqueness. As part of the ongoing project, the cult makeup brand has a series of short films coming our way, with each expected to explore a sector of individuality.

For the very first video, released earlier this morning, Milk teamed up with the men’s grooming website Very Good Light to create Blur The Lines. The short film explores the concept of gender fluidity, sharing the personal views and stories on the subject from various models and personalities. “When you blur the lines you’re able to see how complex we are as people, and you’re able to see people a little bit better,” says model Avie Acosta. The campaign features the brand’s Blur Stick Primer, a universal product that works for everyone—regardless of color or gender identity.

“We’re trying to give a visual to the fact that we are all these shifting energies and that everything in the universe is in a constant state of change,” says Georgie Greville, Milk Makeup co-founder and creative director. “This is about gender ambiguity, but it’s also a bigger concept that anybody can relate to because we’re all constantly changing and growing. It’s about creating unity instead of seeing us all based on gender.”

Each story highlights the importance of individuality and the fluidity of beauty while challenging the idea of gender norms. “I truly hope that more so, we see that beauty is democratized,” says David Yi, founder and editor of Very Good Light. “It’s everyday people who are teaching brands and magazines what they want in addition to the other way around. It's a conversation where we all meet in the middle. I hope Blur the Lines can show that beauty truly does come in all shapes, sizes, genders, and sexualities.”

Watch the powerful and inspiring new film below. You can read more on the topic in a piece penned by Yi, now live on Very Good Light.

Cardi B, Avril Lavigne, and so much more

Every weekend, we bring you #SOUNDCHECK—your destination for the best of the best new music that hit the web over the course of the week. Because you should always be prepared when someone passes you that AUX cord. This week's round features 21 of our favorite emerging and established artists including Cardi B, Avril Lavigne, Tacocat, and so many more. Turn up, tune in, and tune out.

"Please Me" - Cardi B and Bruno Mars
"Please Me" will pair perfectly with all of the Valentine's Day candy you just bought on clearance. Trust me, there couldn't be a more perfect time to listen to this ultra-'90s R&B track.

Head Above Water - Avril Lavigne
I'm honestly jealous of whomever Avril is singing about on "Goddess."

Tacocat - Grains of Salt [OFFICIAL VIDEO]

"Grains of Salt" - Tacocat
When I realized Tacocat was back, I literally turned around at my desk and yelled. It's a miracle.

"Can I Talk" - Caleb Steph
Caleb Steph's debut single proves that he's ready for the spotlight.

Betty - Betty Who
"You better recognize/ That you're wasting all my time" from "The One" is my new favorite response to every "photographer" on Tinder.

"Butterfly" - Kehlani
The only thing more beautiful than this cover art is Kehlani's voice.

SASAMI - Free (feat. Devendra Banhart) (Official Video)

"Free" - SASAMI feat. Devendra Banhart
I would have never predicted a SASAMI and Devendra Banhart collaboration, but I am 100 percent not complaining.

Rex Orange County - New House

"New House" - Rex Orange County
Alex O'Connor never fails to impress me with his soulful bedroom pop, and "New House" is no exception.


"Cuz I Love You" - Lizzo
Distorted guitar paired with Lizzo's belting vocals? Chills, literally. She did that!

"Heads Gonna Roll" - Jenny Lewis
Like if Stevie Nicks' voice met Father John Misty's lyrics.

"Get Well" - Donna Missal
Donna Missal tells me everything I needed to hear about breakups on "Get Well."

"Patient" - Monica Martin
Sultry and sweet.

"Whorey Heart" - TeaMarr
TeaMarrr's bouncy new song is an excellent roast of the kind of fuckboi we all know and hate.

"Ice Me Out (Remix)" - Kash Doll
Kash Doll shows that she knows her way around a beat on "Ice Me Out."

"Lips of Lips" - Tiffany Young
Definitely catch me driving around with my windows down this summer blaring "Lips on Lips."