Since the birth of Milk Makeup last year, the millennial-beloved beauty brand has exuded an aura of unapologetic self-expression, inclusivity, and empowerment—becoming more of a lifestyle to its loyal users, rather than just another trendy cosmetics line. With that said, it’s only natural that it would have something special in store to properly ring in Pride Month—and that special something is finally here.
Milk Makeup has partnered up with The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) in NYC for Pride to launch a brand-new, limited-edition product: the Glitter Stick. Formulated similarly to its fan-favorited Holographic Stick, the Glitter Stick deposits dimensional, rainbow-hued shimmer specks that catch the light from all angles, enhancing the user’s own inner sparkle and magic. The buildable, nourishing formula can be swiped over the face or the body, or wherever you feel a bit of glimmer—the possibilities are endless.
Photo courtesy of Milk Makeup
“Makeup is such an incredible tool because it is a quick and accessible way to express yourself more fully,” says Milk Makeup creative director and co-founder, Georgie Greville, of the launch. “Whether it’s adding a bold eye or lip, contouring, or highlighting, this simple act of creating and articulating your authentic self can make all the difference in how you interact with the world. It can also profoundly change your mood in a positive way because of the sense of freedom and possibility it gives you.”
Of course when it comes to Pride, the more sparkly, the better. This glitzy go-to launches today for $30 at MilkMakeup.com.
To do its part giving back, the brand is donating 50 percent of proceeds directly to The Center, where they will continue to advocate for justice and opportunity in the LGBTQIA community. “There is still so much work to be done to create true equality in this country,” says Greville. “It takes everybody’s real support to make real change.”
Greville also teamed up with SNAP!!!, The Center’s youth program vogueing group, to create an empowering video to coincide with Pride and the launch of the Glitter Stick. Check it out, below.