In celebration of Black History Month, NYLON is running a spotlight series called Black Girl Power... The Future Is Bright. Every day, phenomenal black women from different industries will be featured to tell their stories—revealing how they became who they are, showing what they have accomplished, and pinpointing how they navigated their careers. Black women deserve to be celebrated 365 days of the year, and we hope that this series will inspire everyone to believe in the power of #blackgirlmagic.
Natasha James is the owner and creative director of Rawcells, an organic vegan snack tricycle based in Los Angeles. Originally from Virginia, the 21-year-old recalled how there weren't really any good food options for those interested in going the vegan route so she decided to do it herself. "I got into baking by creating treats for myself at first and kept developing the recipes over time," she told us in an email. "I used to always have stomach pains so I started getting more and more curious on how certain food effects your body so the more research I did I found myself falling in love with nutrition."
With Rawcells, James' mission is to "encourage self care in a sweet way." Every day, she supplies customers with yummy, nutritious snacks that are good for the mind, body and soul. (Triple effect, major key!) She's determined to provide people with treats of the highest quality and value. James doesn't expect everyone to drop everything and go vegan, but baby bites are the first step toward living a new and improved life.
"The most rewarding thing is being able to show love through treats," said James. "It's awesome to positively influence people to eat better and incorporate a healthier lifestyle. Nothing gets me happier than to hear that I’ve helped someone stop eating regular junk food or that my treats opened them up to giving vegan food a chance."
How did you get into the vegan lifestyle?