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the new cool girl beauty game changer

Beauty
photos by jens ingvarsson

read our lips.

On the red carpet and the big screen, TEMPTU has dedicated more than three decades to creating showstopping looks for some of the most iconic faces in fashion, music, and film. Now they're putting the key to their trade-secret flawless finish beloved by makeup artists and image-makers worldwide into your hands. Now, the brand has released eight, brand-new lipstick shades that are quickly becoming cool girl makeup bag must-haves. With a long-lasting, velvet-matte finish, we dare you to pick just one.

Click through the gallery to see eight It Girls and their favorite shades.

DAISHA GRAF, Recording Artist // @iamthedaisha

HOW DID YOU GET STARTED IN YOUR CAREER? I started as a backup dancer for artists like Beyoncé, Rihanna, and Santigold.

WHY DO YOU LOVE THIS LIPSTICK? Violet Storm is the perfect name. The color suits me in that it has a certain sweetness yet it gives a lot of edge and mystery.

WHY IS THIS YOUR GO-TO SHADE OF LIPSTICK? I love a pop of color!

WHO ARE SOME OF YOUR ALL-TIME BEAUTY ICONS? Janet Jackson, Sade, Halle Berry, Lupita Nyong’o, Grace Jones, and Lisa Bonet.

DESCRIBE YOUR STYLE IN THREE WORDS. Tomboy, comfortable, sexy. 

TEMPTU Color True Lipstick in "Violet Storm," $24.00.