We are creatures of sartorial habit when it comes to our fashion choices. Aside from an occasional burst of style inspiration following one fashion week or another, our uniform of head-to-toe black takes us through winter, while breezy dresses and separates in a neutral palette prevent us from entirely melting in the summer. Our loyalty often extends to our roster of go-to brands, as well. The past year or so, however, a slew of new brands entered our fashion vernacular, taking place front and center on our wardrobe racks.
Ahead we showcase nine new fashion brands, from lingerie to accessory, which we have come to love, and talk to their designers about how the line started, what their favorite pieces are, and what they're up to next. Just prepare to make room for all of them in your closet and wonder how you've lived without them till now.
After being the face of some of the most fashion-forward brands in the world, our favorite fashion darling and trendsetter Alexa Chung has finally blessed us all with a namesake collection of her own. "I was being asked to partake in more and more collaborations, and I thought to myself, Why don't I just start my own company so I can put all this under one roof?" And it's spot-on: You no longer have to scour department stores and indie vintage one-offs to get Chung's signature polished boho style. The brand offers a range of playful and cozy separates, exceptionally tailored blazers and outwear, and elegantly whimsical dresses that have us spending all our money.
DNA: "I think this brand has humor. Or, at least, I hope it does. I hate the word 'quirky,' but it's probably an accurate description of some of the things we're making. Everyone on the planet has a unique perspective, and this is an expression of mine."
One item from the collection to wear all your life: "Ooooffffff, that's really upsetting. So many weather fronts, so much time being naked waiting for the laundry to dry. I would choose our trench coat in tobacco, because it's classic."
What's next: "We've finally set sail, now we have to steady the ship and crack open a beer before we change direction."