Pat McGrath has just announced the launch of a new lip product guaranteed to put all your plain, old lip balms to shame. After teasing the new product over the holiday, the celebrity makeup artist has announced the release of Lip Fetish, a luxe iridescent balm guaranteed to save your chapped lips during these cold winter months.
The new product comes almost a year after McGrath broke the internet with her viral highlighting kit, Skin Fetish. The best part? The balm, like McGrath's merch line, is being promoted as a unisex product.
The product is made with an "antioxidant, vitamin-rich, anti-aging formula that glides on flawlessly, restoring softness and elasticity while serving major hydration." And like her highlighting kit, the balm will leave a "dewy, luminous finish," according to the press release. In other words, basic balms beware.
"I've been using Lip Fetish for the last year on set," she said. "On location and on the runways—from menswear to couture—and it is legendary!"
Lip Fetish retails at $38 and will be, most excitingly, available online at Pat McGrath starting tomorrow at noon EST.