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Philosophy Just Launched A Powerful Campaign

Beauty
Image via Youtube

For Mental Health Awareness Month

May is Mental Health Awareness Month. This has sparked a number of brands and celebrities to speak out in an attempt to break down the many stigmas surrounding the matter and normalize the conversation about women's health. Everybody’s favorite skin-care brand, Philosophy, has just joined the conversation by launching possibly the most powerful campaign yet.

As part of its Hope & Grace Initiative, the brand put out a new video PSA that urges everyone to talk more openly about how they’re really feeling.

How often do we ask someone “How are you?” without really waiting for—or caring about—their response? And how many times do we find ourselves answering that very question with “I’m well,” when in reality we really aren’t? This exact situation is what the campaign is working to prevent, showing the difference between a diverse group of strangers either choosing to open up or put on a front. This is an important topic that Philosophy brings up—and one that needs to be addressed. Mental health is something that needs to be part of a more open and honest conversation; it’s not something to be avoided.

Oh, and the brand’s efforts don’t stop at the powerful PSA. All the proceeds from its limited-edition Amazing Grace Firming Body Lotion are being donated to organizations supporting women’s mental health education. On top of that, any Philosophy product you purchase this month guarantees a 1 percent donation to the cause, so you can feel good no matter what products you buy.

So, the next time you run into a friend or a complete stranger and find yourself spewing out a robotic “How are you?” take a minute to ask them “How are you, really?”—and actually be there with open ears and an open heart to listen to whatever response they may have.

Check it out, below.

Cardi B, Avril Lavigne, and so much more

Every weekend, we bring you #SOUNDCHECK—your destination for the best of the best new music that hit the web over the course of the week. Because you should always be prepared when someone passes you that AUX cord. This week's round features 21 of our favorite emerging and established artists including Cardi B, Avril Lavigne, Tacocat, and so many more. Turn up, tune in, and tune out.

"Please Me" - Cardi B and Bruno Mars
"Please Me" will pair perfectly with all of the Valentine's Day candy you just bought on clearance. Trust me, there couldn't be a more perfect time to listen to this ultra-'90s R&B track.

Head Above Water - Avril Lavigne
I'm honestly jealous of whomever Avril is singing about on "Goddess."

Tacocat - Grains of Salt [OFFICIAL VIDEO] www.youtube.com

"Grains of Salt" - Tacocat
When I realized Tacocat was back, I literally turned around at my desk and yelled. It's a miracle.

"Can I Talk" - Caleb Steph
Caleb Steph's debut single proves that he's ready for the spotlight.

Betty - Betty Who
"You better recognize/ That you're wasting all my time" from "The One" is my new favorite response to every "photographer" on Tinder.

"Butterfly" - Kehlani
The only thing more beautiful than this cover art is Kehlani's voice.

SASAMI - Free (feat. Devendra Banhart) (Official Video) www.youtube.com

"Free" - SASAMI feat. Devendra Banhart
I would have never predicted a SASAMI and Devendra Banhart collaboration, but I am 100 percent not complaining.

Rex Orange County - New House www.youtube.com

"New House" - Rex Orange County
Alex O'Connor never fails to impress me with his soulful bedroom pop, and "New House" is no exception.

YouTube www.youtube.com

"Cuz I Love You" - Lizzo
Distorted guitar paired with Lizzo's belting vocals? Chills, literally. She did that!

"Heads Gonna Roll" - Jenny Lewis
Like if Stevie Nicks' voice met Father John Misty's lyrics.

"Get Well" - Donna Missal
Donna Missal tells me everything I needed to hear about breakups on "Get Well."

"Patient" - Monica Martin
Sultry and sweet.

"Whorey Heart" - TeaMarr
TeaMarrr's bouncy new song is an excellent roast of the kind of fuckboi we all know and hate.

"Ice Me Out (Remix)" - Kash Doll
Kash Doll shows that she knows her way around a beat on "Ice Me Out."

"Lips of Lips" - Tiffany Young
Definitely catch me driving around with my windows down this summer blaring "Lips on Lips."