Korean beauty isn’t exactly a new phenomenon, but it also definitely isn’t going anywhere anytime soon. The products that hail from the beauty hub are not only effective they’re also some of the most innovative. This is the same country that brought creepy yet nourishing sheet masks to everyone's Instagram feeds, after all.
As popular as K-beauty has become, for those not part of its cult following, getting started can be overwhelming (Essences! Bubble masks! Snail cream!). To help you ease into things, we thought it was best to bring you the most popular ones from 2016.
Ahead, we have some of our favorite Korean brands and retailers share the products customers couldn’t get enough of this year. Some K-beauty products serve as more fun than function, but the following are so beloved because they go a lot further than buzz—they also deliver.
Neogen Bio Peel Gauze Peeling Wine, $27, available at Soko Glam.