Canadian native RALPH is making a big splash in the pop world after signing her first major record deal with 604 Records. Despite garnering very little press, the singer-songwriter has already gained more than four million plays on Spotify, received her own giant billboard in Toronto's Yonge-Dundas Square, and landed on Apple’s favorite New Artist of the Week list. This year, RALPH made even more noise when she finally dropped her debut self-titled EP, and today we're premiering the music video for the opening track, “Cold to the Touch.”
The slow-tempo bop is packed with RALPH's signature '80s-influenced synth-pop beats and her deep, seductive vocals. The Gemma Warren-directed video is less disco-inclined, but nonetheless full of nonstop dancing, along with a montage of color blocking, prints, and patterns that burst all over your computer screen. Neon colors, palm trees, vintage cars, dancing twins, and some steamy makeout sessions make "Cold to the Touch" four minutes of pure, unadulterated summertime bliss. RALPH further elaborates on the concept for the visual:
I wanted the video for "Cold to the Touch" to be fun and flirty, but also wanted to nail the feelings of sensitivity within the topic. Collaborating again with the magical minds behind the "Tease" music video, cinematographer Jackson Parrell and director—who is also my best friend—Gemma Warren, the video moves through Los Angeles playing with this theme of relationships. Coasting through the urban landscape of the city, we see these amazing, unique characters who represent different connections: friends, lovers, family, self love. Focusing on beautiful moments, set against vintage cars, chain-link fences, and alley walls of the city, the video feels tender and raw at the same time—just like a relationship.
With killer concepts and a voice that slays, there's no telling what sort of surprises RALPH has in store for us next. Watch the good times roll in the video, above.