High school would’ve been more enjoyable had it celebrated the rebels. Yearbooks and superlatives were all about best dressed, best smile, most likely to succeed, blah blah blah. That’s all fine and good, of course, but let’s hear it for the punks, the weirdos, the ones who stood out because fitting in was so, well, boring. Imagine how colorful and wondrous those yearbooks would have been.
Imagine no longer. We partnered with Rimmel London to bring to life the superlatives we would’ve wanted to see in our yearbooks, where bold bests traditional beauty and edginess trumps everything. It’s the outspoken people that run the world, after all. Here’s where they got their start.
Director: Ren Potts
Brand Partnerships Director: Meredith Davis