You’ll Be Able To Customize Products At Sephora’s Beautycon Event

When Sephora announced last month that it will be holding its own beauty wonderland, we immediately started looking up plane tickets to L.A., where the Beautycon-like event will be hosted. Now, the beauty giant has released more information on the interactive beauty experiences which will allow customers to create their very own products.

At Sephoria (a mash-up of euphoria and Sephora, which, yes), customers will be able to choose products from 50 cult-favorite brands to create their own, one-of-a-kind makeup items, including eyeshadows from Urban Decay in the “Custom Palette Room” and lipstick colors from Bite Beauty in the “Lip Lounge.” But, it gets better! Since finding the perfect foundation shade is a struggle everyone can relate to, Sephora will create “The Foundation Closet,” where you can try on hundreds of products and use an advanced shade-matching technology that puts the in-store digital shade finder to shame.

As if the custom rooms weren’t enough, Sephora has an all-star lineup of beauty VIPs attending, such as Chrissy Teigen, Jen Atkin, Dr. Dennis Gross, and Tatcha’s Vicky Tsai. Better yet? You can also take master classes with these A-list beauty experts. It’s no wonder Sephora is calling the event “a beauty playland meets your social feed IRL,” as told to Allure.

The Sephoria House of Beauty event takes place on October 20 and 21 at The Majestic Downtown, and tickets will be available on July 21 at Sephoria.com. Act fast, because we have a feeling these tickets will sell out fast.