In weeks past, we’ve covered beauty, accessories, and fitness subscriptions, but this week we get to go cute and adorable. We found the best kawaii-themed boxes and gave them all a run so you can see which purveyor of squee is the right one for you. Had no idea kawaii boxes were a thing? Neither did we!
If you’re a fan of everything Sanrio, Pokémon, Japanese, Korean, and cute (duh), then read on. We got boxes with everything from delicious sodas to DIY pastel bracelet kits to yummy and tiny green tea cookies. No matter if you’re snack-minded or want a packet of delicate stationery, we have you covered. According to a sociology professor in Japan, “cute” is a “magic term” that encompasses everything desirable in Japan, and, we have to agree. Not only is it a delight to receive surprises every month in the mail, it’s even more enticing when those items are hard to find and are intentionally made to make us say, “ureshikute tamaranai!” (That’s “I’m so happy, I can’t contain it” for you non-Japanese speakers). Get your kawaii on, below.