the 15 looks that took sxsw by storm

Photo by Kara Smarsh

festival fashion done RIGHT

Do you remember—back when we were young and bushy-tailed—SXSW 2015? We hardly do, even though it ended, well, yesterday. South By always presents the most interesting of challenges when it comes to style: For bands, they’ve been on the road for a bit. For visitors, they have to pack outfits in advance. And for everyone, the changing weather of Austin in March is a bit of a conundrum: One day, it is 70 degrees and skies are blue, the next, you are in the middle of a severe thunder storm. (Though, “severe” in Texas feels a whole lot different than it does in New York.) So when people nail the SXSW style, they really nail it. Ahead, the well-heeled festival-goers we spotted who traversed Austin with true aplomb.

Photos by Ben Sklar and Kara Smarsh

Photo by Ben SklarJulie knows the secret to packing light: A retro-patterned jumpsuit.