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Get Excited For Target’s New Hair Care Launch

Beauty

The brand is teaming up with celeb hairstylist Kristin Ess

Target has a brand-new hair care line coming our way, and we couldn’t be more excited. The brand tapped Kristin Ess, celebrity hairstylist responsible for the locks of Lucy Hale and Lauren Conrad and co-founder of TheBeautyDepartment.com, for her expertise to create an exclusive line of hair care products.

The 15-piece collection is a far cry from your typical drugstore line. In addition to shampoo and conditioner, you’ll find everything from loose styling powder to texture spray. Each product is formulated with a strengthening complex called Zip-Up, which contains high-quality ingredients like chia seeds, pea protein, and marine algae, so you can keep your locks healthy and strong no matter how you choose to style them. 

Oh, and the best part: While the incredibly chic packaging screams luxury, the whole line ranges from $10 to $14, making it accessible to all. 

The line launches this Sunday, January 15, on Target.com and will be available in stores starting January 22. Click through the gallery below to take a closer look at each new product.

Photo courtesy of Target

Kristin Ess Hair, Soft Shine Beach Wave Spray, $14, available 1/15/2017 at Target.