There’s not much mystery to Taurus’ grounded, down-to-earth personality—what you see is often what you get with these stable souls, born roughly between April 20 and May 20. But their simplistic, uncomplicated nature doesn’t mean those born under the second sign of the zodiac are without depth or layers of feeling. Nothing could be further from the truth—gentle Taurus is a true romantic with tendencies toward the sappy and sentimental. To be sure, the bull is a tough nut to crack; you won’t see these salt of the earth types shed a tear (or an emotional outburst of any kind, really) easily, no matter how hot the flames of passion may be.
Being the number two sign of the zodiac, Taurus isn’t one to charge into a situation blindly and assume the role of innovator or commander. Following fiery Aries—who’s all about the chase to the crown—Taurus is firmly focused on harvesting the earthly rewards of old-fashioned hard work, especially in the form of luxury splurges, decadent eating, drinking, indulgent spa treatments, and lazy lounging. The virtues of being the second sign of the zodiac also prime Taurus as a brilliant employee, right-hand partner, or assistant supervisor. Still, reliable Taurus makes for excellent, fair—even regal—leaders and bosses, but their stubborn, comfort-seeking nature often overshadows any adventuresome spirit that may command change. These folks tend to find themselves at the helm only after a few gentle, supportive pushes with silk gloves from the dearest members of their herd.
Taurus is ruled by Venus, personified by the Greco-Roman goddess of carnal pleasures, romantic love, beauty, luxury, and money, who commands these natives to take every opportunity to indulge their senses. True, Taurus doesn’t deny themselves much—these creatures need to be surrounded by pretty, delicious stimuli at all times—to maintain a peaceful, harmonious, and beautiful existence. This trait gives Taurus natives a well-balanced taste for design and aesthetics, both in their personal presentation and in their homes. You’d be hard-pressed to find someone with Taurus as their Sun or Ascendant sign who lived in a space that was anything less than prop-styled and curated, no matter how small, cramped, or oddly cluttered their place may seem. (Hint: That “clutter” is controlled chaos that’s been sorted six ways to Sunday in Taurus’ logical, systems-oriented mind—don’t touch it, it’s art.)
Thanks to Venus, Taureans are hopeless romantics who need to be loved with all five senses in order to be successful and productive people. Their need for demonstrative love is endless without being needy or restrictive, but these ultra-tactile, cuddly folks are usually attentive friends and lovers who will happily repay your time and affection by making whatever pleasurable, physically indulgent fantasies you might be harboring—bulls are equally as good in the bed as they are in the kitchen! Taurus people tend to keep thick broods of close friends and family around them, equally for companionship and merrymaking as for security and support.
Taurus is associated with the earth element, which roots these people firmly in the ground, lending them a practical, conservative air in navigating their day-to-day lives and the world at large. Steadfast and patient, bulls are glad to plod along solo on their own happy, Zen path to their goals until they’ve achieved them to their own satisfaction. Tauruses are creatures of habit, but not to the obsessive-compulsive degree of their elemental sister sign, Virgo. They won’t become unhinged if their toothbrush is scooched over an inch. Still, you could practically set a watch to their routine—after all, Taurus is known as the most reliable sign of the zodiac. That clockwork dependability can sometimes be Taurus’ weakest point, however: There’s a reason why this hard-working sign is symbolized by the bull—Taureans can be extremely stubborn and bullheaded. Their fierce focus can also shift Taurus’ parental nature into over-protectiveness and possessiveness, which can be draining for their inner circle.
As a Fixed sign, Taurus belongs to a group of four signs—a “quadruplicity”—who occur at smack-dab in the middle of their season, such as Taurus in mid-spring, Leo in mid-summer, Scorpio in mid-autumn, and Aquarius in mid-winter. Describing Taurus—and all Fixed signs—simply as “focused” would be a grave understatement. Fixed signs understand that success is birthed from unflinching resoluteness in their actions, and Taureans know that calmness and objectivity will sweeten the pot at the end of the rainbow. Determined and stable, Taurus isn’t into struggling or fighting unnecessarily; they just want to concentrate on reaching their goals. Personalities like these are staunchly self-sufficient yet generous in their own actions (sometimes to a manipulative fault), but will never forget kindness or favors lent to them in times of darkness and hopelessness.
Taurus and other Fixed signs run on independence that can be tinged with competitiveness and showiness at times, but for all their beloved independence and solitude, these tough cookies are typically family- and partnership-oriented. A true Venusian value is Taurus’ commitment to harmony at home and with their spouse, partner(s), or SO. They are devoted lovers and partners, and will put extensive thought and planning into making their special someone consistently and steadily happy. Taurus’ affinity for all things touchy and physical make this sign one of the sexiest, virile champions in bed.
Venus also makes bulls lavish and thoughtful gift-givers. You can easily determine how hard a Taurus is falling for you by how sappy the mementos, presents, and trinkets they bring you are. Usually, they’ll relate back to some small personal factoid you shared with them in the past, and you’ll be thoroughly charmed. The trap’s been set. And you better cherish that bauble openly—Taurus is deeply sensitive (though they may not admit it outright) and can feel slighted easily if they feel their generosity and powers of manipulating comforts are being taken for granted. On the other hand, if you don’t receive gifts from your Taurus lover, consider your involvement casual in the most superficial sense.
Physically, Taureans have sturdy, well-built frames and musculature that roots them to the earth. No matter how petite or slim and willowy a Taurus may seem, no gales will knock them over anytime soon. Their neck and shoulders are typically broad and strong, generally possessing a statuesque quality—you know you can lean on these people. Taurus’ gaze is steady and unwavering but non-threatening, and their eyes are usually wide, dark, and innocent, like a puppy’s. Taurus is uniquely earthy in the sense that their energy seems derived from older, more primal elements of the natural world. These folks love to be outside, and can sometimes have a ruddy or bronzy, sun-kissed tone to their complexion. Taurus’ hair is often thick but uncomplicated and easily managed, and many Taurus natives boast impressive beards or a ruggedly unshaven face. The bull is ruled by the neck and throat. Taurus is usually one of the quietest people in the crowd, possessing a pleasant, calm speaking voice—until they let out a hearty, belly laugh, warming everyone within earshot.
Style-wise, Taurus is a simple dresser with a penchant for uniform styles and classic silhouettes. Their overall vibe is adaptable, comfortable, functional, and earthy—yet relevant design and aesthetic are weighed equally against pragmatism and utility. Those born under the sign of the bull are sometimes easily swayed by a fancy brand name, especially when it’s a trophy they’ve earned their damn selves. Comfort ultimately wins the day in Taurus’ wardrobe, which is usually flecked in all shades of green—everything from acid lime to emerald will make these earthy beasts glow—as well as dependable neutral tones. Jewel-toned hues—especially mustard, mandarin orange, and shades of ochre—are Taurus’ sartorial wildcards, especially as punchy accent pieces, like a silky scarf tied around the neck, structured clutch, or tidy manicure.
Lovable, gentle, and dependable, Tauruses are the all-star employees, caretakers, and Masters of Chill who aren’t easily angered or upset—but those are just the strengths of this complex sign. Peel back the tough-but-calm exterior layer and find Taurus’ darker side, populated by petty insecurity, escapism, unmovable stubbornness, laziness, and jealousy.
First things first: You mess with the bull, you get the horns. There’s no pushing Taurus into territory they’re not comfortable or ready to enter, and if you try, be prepared for double the firm pushback. That tenacious stubbornness is usually one of the first trademark Taurean characteristics to pop up in young bulls’ developing personalities, and can affect every move Taurus does—or doesn’t—make in life. Overly cautious natives of this sign may miss out on rare opportunities to embark on unique, fun adventures in life, and can even block these steady, driven workers from advancing their careers. Uncertainty scares the pants off of these earth signs, making some otherwise ambitious, game-minded Tauruses wet blankets.
Motivation is a big challenge for Taurus, especially in everyday tasks that might not be very pleasurable. Though bulls gain power through productivity, getting going—especially when ensconced in a chill lounge or snack fest—can be like pulling teeth. Taureans succumb to laziness and procrastination when they’re feeling especially insecure or ineffective, and at their lowest can even become enslaved by addiction as a form of escapism. Aside from the occasional excessive indulgence, Taurus isn’t all rose-colored and lazy—far from it. When these personalities become mired in sloth, the root of the issue is lacking self-esteem and confidence in their ability to get the job done right. Meeting the unrealistic expectations of others can create an insurmountable obstacle for eager-to-please Taurus, and those born under this sign would do well to establish their own expectations to measure themselves and their progress.
The concept of a comfortable future is Taurus’ main motivation at the end of the day, and thanks to materialistic Venus, this can often manifest negatively as an obsession with objects as a means of status. Taurus is the hoarder of the zodiac—every little thing in their possession is valuable and meaningful. This mentality can trap Taurus in materialism fueled by the lower ego, greed, emotional possessiveness, and jealousy.
For all their mushy-gushy shows of affection, Taurus still has a propensity for selfishness and narcissism. When a bull sets their sights on a target, they effectively don blinders that make it impossible to become distracted by the (legitimate) emotions and needs of others. It’s not that Taurus doesn’t care—it’s just that they oblivious. If all of their energy is focused on themselves (and, at its core, it is), they can become ignorant of basic graces and come off as rude or inconsiderate.