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this underwear is here to make your period better

Culture
photo courtesy of thinx

and is actually CUTE

Despite the amount of technological strides that have been made in recent years—take, say, laser hair removal, the Apple Watch, or a little thing called the internet—and the ongoing advancements for womankind (the fight for equal pay, government-sanctioned access to birth control, P!nk as a person and a concept), there are still many a changes to be made. Despite the amount of white pants-filled "sporty" commericals declaring how "great and effective [insert major feminine hygiene brand]'s new [insert activity]-proof [product]" circulating on television, tampons and pads still leak. Add to that the substantial cost women have to spend each month on feminine hygiene products, and it's really quite amazing how little has been done to advance the aforementioned products' designs after we moved past those cloth belts that Judy Blume terrified us about as kids. Perhaps the best thing to do would be to remove the need for these traditional products entirely. That's what the brand Thinx is proposing.

The woman-designed and run brand produces underwear that hopes the expell the need for pads, tampons, and panty liners. Produced in a family-run factory in Sri Lanka, the underwear has four layers that help to absorb menstrual blood and fight bacteria. Available in three different designs, each style has different absorbant properties. The thong promises to hold up to half a tampon's worth of blood, the 'cheeky' up to one tampon's worth, and hiphugger up to two tampons' worth. By using Thinx, women can help decrease their carbon impact and reduce the amount of money they spend each month. By spending between $24 and $34 on each pair (which lasts about two years), you can help cut down your cost immensely.

Marsala may be Pantone's color of the year, but that doesn't mean that your underwear needs to be.

Cardi B, Avril Lavigne, and so much more

Every weekend, we bring you #SOUNDCHECK—your destination for the best of the best new music that hit the web over the course of the week. Because you should always be prepared when someone passes you that AUX cord. This week's round features 21 of our favorite emerging and established artists including Cardi B, Avril Lavigne, Tacocat, and so many more. Turn up, tune in, and tune out.

"Please Me" - Cardi B and Bruno Mars
"Please Me" will pair perfectly with all of the Valentine's Day candy you just bought on clearance. Trust me, there couldn't be a more perfect time to listen to this ultra-'90s R&B track.

Head Above Water - Avril Lavigne
I'm honestly jealous of whomever Avril is singing about on "Goddess."

Tacocat - Grains of Salt [OFFICIAL VIDEO] www.youtube.com

"Grains of Salt" - Tacocat
When I realized Tacocat was back, I literally turned around at my desk and yelled. It's a miracle.

"Can I Talk" - Caleb Steph
Caleb Steph's debut single proves that he's ready for the spotlight.

Betty - Betty Who
"You better recognize/ That you're wasting all my time" from "The One" is my new favorite response to every "photographer" on Tinder.

"Butterfly" - Kehlani
The only thing more beautiful than this cover art is Kehlani's voice.

SASAMI - Free (feat. Devendra Banhart) (Official Video) www.youtube.com

"Free" - SASAMI feat. Devendra Banhart
I would have never predicted a SASAMI and Devendra Banhart collaboration, but I am 100 percent not complaining.

Rex Orange County - New House www.youtube.com

"New House" - Rex Orange County
Alex O'Connor never fails to impress me with his soulful bedroom pop, and "New House" is no exception.

YouTube www.youtube.com

"Cuz I Love You" - Lizzo
Distorted guitar paired with Lizzo's belting vocals? Chills, literally. She did that!

"Heads Gonna Roll" - Jenny Lewis
Like if Stevie Nicks' voice met Father John Misty's lyrics.

"Get Well" - Donna Missal
Donna Missal tells me everything I needed to hear about breakups on "Get Well."

"Patient" - Monica Martin
Sultry and sweet.

"Whorey Heart" - TeaMarr
TeaMarrr's bouncy new song is an excellent roast of the kind of fuckboi we all know and hate.

"Ice Me Out (Remix)" - Kash Doll
Kash Doll shows that she knows her way around a beat on "Ice Me Out."

"Lips of Lips" - Tiffany Young
Definitely catch me driving around with my windows down this summer blaring "Lips on Lips."