After the success of its first collaboration back in July, J.Crew has launched another capsule collection with size-inclusive brand Universal Standard
Universal Standard’s approach seeks to eliminate the “plus-size” identifier and have all sizes in one section—instead of having a separate section for clothes larger than a certain size. Its collaboration with J.Crew, a popular retailer, brings that sensibility to a much bigger group of shoppers. The partnership, according to a press release on the launch, aims to “[take] down barriers that keep millions of American woman from attaining the style they deserve.”
We talked to Universal Standard's co-founder Alex Waldman earlier this year, who noted the importance of diverse options for plus-size women (who make up 68 percent of women in the U.S., mind you). “When you can't present yourself in the way that you'd like to present yourself, it's very limiting, and it can be very painful,” she noted, which led her to create a brand that gave women of different sizes the ability to dress how they want.
This new line of “elevated winter essentials”—which includes coats, dresses, long-sleeved tees, and leather mini skirt—ranges from sizes 00 to 32 and is available now at J.Crew’s website.