Urban Decay Teams Up With HBO For Exclusive Makeup Looks

Urban Decay has teamed up with Vinyl—the new HBO original series from Martin Scorsese and Mick Jagger—and makeup artist Nicki Ledermann to create the official makeup looks on the show.

Premiering on February 14, the new series is based on the sex- and drug-addled music business in 1970s New York through the eyes of record label president Richie Finestra. The first season, which takes place in 1973 at the dawn of punk, disco, and hip-hop, is known for its iconic and diverse fashion and beauty. Ledermann created three beauty looks that best fit this era: iconic glam, natural chic, and pre-punk expression.

Drawing authentic inspiration for these looks was no easy feat, as it required tons of research. She told the brand she got her inspiration from '70s rock 'n' roll books, movies, and even old issues of Playboy. She later said the team “literally gathered hundreds of pictures, and so did the hair and wardrobe departments. Thanks to technology we were able to share all of our research and we came up with an incredible library of research to make up inspiration boards.” 

Click through the gallery to get a closer look at each of the styles, as well as the step-by-step guides to recreate them and lists of which Urban Decay products to use. You can watch the Vinyl trailer here.

Pre-Punk ExpressionChannel your inner punk with a bold, metallic eye and neutral colors. Either a smokey smudge or dramatic cat-eye eyeliner—combined with metallic colors of course—will achieve this look. Ledermann kept this look classic with no lip, but if you're feeling more daring, try black or silvery-blue metallic lips for a bolder style. True punks leave cheeks natural to create a moody gaunt look.

Pre-Punk Expression: How to Achieve

Natural ChicNail the super sophisticated, natural chic look of the '70s with a subtle, neutral color palette. Focus on fuller browns, luminous shiny skin, and a glowing lip achieved with a sheer balm.

Natural Chic: How to Achieve

Iconic GlamThis glamorous look is all about bold eyes—painted in frosty, glittery shadows in light shades of blue, green, taupe, or silver and gold lashes. The look is completed with round, thin brows and glossy lips in frosty nudes to orangey-red tones. Top it off with heavy blush.

Iconic Glam: How To Achieve