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How Instagram Can Help You Find The Perfect Pair Of Jeans

Fashion
Photo courtesy of Warp + Weft / Photo courtesy of Good American

Sometimes internet comments are good

You can leave a review online for your avocado toast, your haircut, and your Lyft driver, but have you ever considered that leaving one for your denim can result in a better fit down the line?

This is the type of thinking that more and more brands are adopting, as they try to expand to offer sizes for women of all body types. One example of this is the recently launched direct-to-consumer Warp + Weft, a brand that religiously checks their inbox for fit comments (and that landed on NYLON's list of favorite new brands for that!).

“If someone emails us and says that the pockets on our jeans look a little small, we have our designer Kathleen respond, showing what she changed. She sends a picture from the production floor, showing the update,” founder Sarah Ahmed explains, adding that she wants to show that her brand is more like a community than just another corporate machine.  

The stats show a huge gap in the plus clothing industry, as 67 percent of women are over the size 14, but only 17 to 18 percent of the market caters to those sizes. For those curvy women, that results in a lot of ill-fitting clothes, including denim, that doesn’t feel trendy, cool, or even comfortable. Which is why some of the newest and most exciting denim brands are offering inclusive sizing, but are also interested in hearing their customers sound off on what they like, love, and hate about their designs. 

Ahmed—who has spent the last decade in the denim industry at DL1961, where she is currently creative director—has turned the first few Warp + Weft customers who emailed over their opinions into evangelists of the brand. These women are now continuous beta testers, trying out new jean styles for upwards of three days and offering firsthand advice on what they want. 

Photo courtesy of Good American

But Warp + Weft is not the only brand seeking their customer’s advice. When Emma Grede and Khloé Kardashian set out to create Good American, they began the design process only after sitting down with a focus group. They wanted to figure out what experience women were facing when shopping for denim and what stops them from taking home a new pair of skinny jeans.

“We thought we would get almost two sets of completely separate data; a set for everyone under a size 14 and a set for everyone over a size 14. But the same issues arose time and time again.” Grede says. In addition to complaining about the waistband gapping in the back and having an incredibly hard time figuring out their true size, the test groups all wanted trendy jeans, regardless of their measurements.

“It was a pretty simple thing that, if you launch a brand, it should be for everyone at every size. We started with that on day one,” says Grede. The brand now offers every single style they produce in sizes 00 to 24.

But in order to make plus size jeans, these brands can’t just produce a larger version of the smallest sizes. They actually use one pattern to make straight sizes and have to create an entirely new pattern for the plus offering. Because, as Ahmed points out, curvier bodies have different issues with fit and more variation in body sizes, which requires the expertise of specific plus-size designers, who understand these proportions and must-have features. That takes into consideration waist gaps, knees that are too tight, fabric that pooches out at the belly, or crotches that blow out after just a few wears.

In order to made sure their jeans were not only comfortable but flattering, too, Warp + Weft actually started from the beginning, developing their own yarn in their factories in Pakistan. That’s why their jeans offer “superior stretch, retention, softness, and sustainability,” per Ahmed. Yes, as an added bonus, these jeans (which only cost $95 per pair) are sustainable, made with solar panel energy and a special water filtration and purification system that is less harmful to the environment. Ahmed also worked with her team to develop a contoured waistband that creates an hourglass shape, due to being cut higher on the sides and back but lower in the front. They also tighten the leg from the back, to offer a little lift to your booty. And their plus-size skinny jean is unlike most others.

“We found that a lot of brands take the jeans out from the knee and make it straight. We have the knee, which is very narrow, the pant goes out around the calf and narrows around the ankle, which gives it the perfect skinny look,” Ahmed explains, adding that she’s not a fan of frumpy pant legs.

Good American has also focused their attention on the top of the jean, creating a four-piece trouser waistband with reinforced belt loops, that can withstand years of being yanked up over hips and thighs. As such, some of their best-selling jeans in plus sizes are some of their trendier styles. The super high-rise Good Waist style is always a hit among their customers, including those with frayed or staggered hems, exposed zippers, and expert fading.

But still, Grede and Kardashian are listening to what the Good American girls wants—and actually putting those ideas into their execution.

“We got a lot of reviews written, and then people leave a ton of comments on social media. We have a whole team that is very actively answering comments. We’re now at the top of designing for Spring 2018, and those comments are definitely something we look at,” says Grede. The brand just launched Body, a full-size range of very sexy bodysuits with lace-up details, sheer paneling, and just the right amount of Kardashian sparkle.

Next up for Good American is a range of sweats, which incorporates all the fit knowledge they learned from their denim launch. But, as Grede points out, this body-friendly brand wants to make sure they’re getting every product right, in every size, which is a process that takes longer but is surely worth the wait. 

Warp + Weft similarly has plans to offer head-to-ankle outfits to all of their customers, including jumpsuits, jackets, and T-shirts. They will also be expanding their denim offering to include some edgier styles, including a high-rise straight pair and a cropped boot pair. Considering the brand, which launched in May 2017, is currently selling 20 pairs of jeans per day, they must be reading and reacting to all of those comments; so don’t be afraid to express exactly how your jeans feel. These brands want to hear it all.  

Photo by Imani Givertz

Premiering today via NYLON

Small Talks, aka Cayley Spivey, has come a long way since starting a band, then becoming the entire band herself and forging her own fan base from the ground up. On her recent album A Conversation Between Us, she began to unpack any lingering baggage with one particular song: "Teeth." Today, she premieres the accompanying music video exclusively via NYLON.

"'Teeth' is about my personal battle with letting go of the past," Spivey tells NYLON, admitting that it's easily her favorite song off of A Conversation Between Us.

Watch the video for "Teeth" below.

Small Talks - Teeth (Official Music Video) - YouTube www.youtube.com

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FROM THE WORLD WIDE WEB
Photos by Joe Maher/Getty Images, Dimitrios Kambouris/Getty Images for TIME

Must have been pretty awkward

Taylor Swift and Sophie Turner were guests on the U.K.'s The Graham Norton Show together, which must have been awkward for Turner's husband, Joe Jonas, seeing as he also happens to be Swift's ex. I wonder if his name came up?

The interview doesn't come out until Friday night, but promotional photos show the two sharing a couch. Swift is making an appearance to perform her new single, "ME!" while Turner is promoting her new film, X- Men: Dark Phoenix. But it seems necessary for the two to be asked about Jonas.

Swift was just on the Ellen DeGeneres Show earlier this month, where she brought up the fact that she felt bad for putting Jonas "on blast" on DeGeneres' show back in 2008 by telling the audience that he broke up with her in a record-setting short phone call. But, according to Swift, she and Jonas are chill now, since it happened pretty long ago, which means she's probably already hung out with Turner and maybe even gossiped about him with her.

We can only hope that they get the chance to spill some tea on television.

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Screenshot via YouTube, Photo Courtesy of HBO

"That's! His! Auntie!"

Leslie Jones has rewatched the Game of Thrones finale with a beer in hand, Seth Meyers at her side, and a full camera crew ready to take in all her glorious reactions. Spoilers ahead, but, if you haven't watched last week's episode already, that's kind of on you at this point.

When Jon Snow started to make out with Daenerys, also known as his aunt, only to stab her through the chest moments later, it was emotional whiplash for everyone watching. And, Jones' reactions—both from her first and second viewing—sum it all perfectly.

"That's! His! Auntie! [gagging noises]," Jones says before making an aside about calling the police if her uncle ever tried to do the same. But then the knife goes in, and Jones screams. "Did you see that?!" Jones asks, "Yeah bitch, that's a knife in you." Meyers points out the funniest part of all: "Why are you so upset about someone kissing their aunt but totally fine with someone killing their aunt?" Jones replies, "Because that bitch needed to go," and, well, same.

Other highlights from the comedians' rewatch include comparing Dany's victory speech to a bad improv gig, predicting that their dogs would have less of a reaction to their deaths than Drogon did to his mother's, and more.

Watch all of Jones' reactions from this Late Night clip below.

Game of Jones: Leslie Jones and Seth Watch Game of Thrones' Series Finale youtu.be

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These lyrics are a lot

Robbie Tripp, aka Curvy Wife Guy, is back with a music video, titled "Chubby Sexy," starring his wife and a trio of models. In it, Tripp raps about his bold choice to find women with an average body size attractive.

The video begins with a series of statements laid over some pool water: "Curves are the new high fashion," "Chubby is the new sexy," "We Out Here." Tripp posits that these queens deserve an anthem, which they do. What they do not deserve is this Cursed Song. As he lists all the names he knows to call them by (thick, thicc, and BBW), one model (who I really, really hope was paid well) squirts some lotion down her cleavage, and Tripp begins dancing.

"My girl chubby sexy/ Call her bonita gordita," Tripp states in his chorus, before going on to compare "big booty meat" to the peach emoji. Another thing he mentions is that his wife can't find a belt that fits her waist, and that's why he calls her James and the Giant Peach. He then tries to dab. Here are some of the other Cursed highlights from his, uh, verses:

Got those Khaleesi curves/ Knows how to dragon slay
She like a dude that's woke/ We like a girl that's weighty
Some say a chubby girl that's risky/ But they ain't met a curvy girl that's frisky
Imma dunk that donk like I'm Andrew Wiggins.
Thick like an Amazon/ Built like Big Ben.

Tripp says one thing in the video that I couldn't agree more with: "She don't need a man." No, she does not. Please run. If you must, watch the entire video, below. Or send it to your nemesis!

Robbie Tripp - Chubby Sexy (Official Music Video) www.youtube.com

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Photo by Emma McIntyre / Getty Images.

See the promo here

It was bound to happen. The Kadashians and Jenners have committed themselves to letting the cameras roll on their lives, for better or for worse. So if you thought that the Jordyn Woods and Tristan Thompson cheating scandal was off limits, you thought wrong. The trailer for Sunday's episode of Keeping Up with the Kardashians was just released, and it involves the famous family working through the fallout of what happened when Woods went to a party at Thompson's house.

The teaser includes the infamous clip of Khloé Kardashian screaming "LIAAAARRRRRR." It's still not explicitly clear who prompted that strong response. She could be responding to Thompson, who clearly isn't always honest. Or she could be reacting to Woods account of the events on Red Table Talk. But the most revealing moment comes when we see Kylie Jenner—who was Woods' best friend before all of this happened—react for the first time.

In a heart-to-heart conversation, momager Kris Jenner says, "For you and Jordyn, it's like a divorce." Kylie only offers this in response: "She fucked up." Based on Woods' version of events—which I'm inclined to believeThompson is the one who fucked up. Still, I'm hoping for some kind of reconciliation between the two longtime friends. Perhaps we'll have to wait until next season for that.

Check out the promo video below.

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