Wildfang’s New Collection Is Sure To Make You Smile

    And it’s in your favorite shade of pink

    by · June 30, 2017

    Photo courtesy of Wildfang

    Look, it's hard to not be a Debbie Downer when our stomachs do a backflip every time we open our Twitter feeds. So we're getting a little teary-eyed looking at Wildfang's new Wild Smile Collection that's explicitly intended to brighten up our day. (I'm not crying, you're crying!) This exclusive nine-piece collection will not only deck you out in the comfiest athletic-inspired styles but also in the trendiest—the collection's all done up in millennial pink.

    Taralyn Thuot, Wildfang creative director, explains that this color palette choice was deliberate. "Not only do the graphics and copy bring an air of cheeky optimism, but the color palette is fun, bright, and uplifting," Thuot says. "The world is feeling pretty blue right now. So we wanted to send a message of hope and positivity."

    That positivity truly is everywhere (in the collection, that is). Trucker hats, coaches jackets, and pocket tees all feature some sweet words sure to make you smile. With affordable styles ranging from $30 to $70, a brief cotton candy-colored respite from today's gloom sounds good to us!

    Shop the nine-piece collection here and make sure to swing by Wildfang's here

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    Last updated: 2017-06-30T16:47:54.000Z
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