27 Best October Beauty Launches, From Byredo to Kosas

Kylie Jenner launched her newest Kylie Cosmetics Collection, and the very animal-printed line features Jenner's "favorite" palette ever.

Rare Beauty went with bold colors and shimmer for its debut eyeshadow palette. The limited-edition offering gives pigmented payoff, and comes in a colorful keepsake case.

Morphe launches its first-ever mascara. Called Make It Big, the volumizing product gives your lashes lift without leaving behind clumps.

Holo Taco goes monochromatic with its newest polish launch. This green shade is a perfect take on fall's biggest color, and joins hues including blue, purple, and pink.

For its makeup debut, Byredo went all out. Everything in the collection is worth checking out, but these pigmented Colour Sticks, which can be used on your eyes, lips, and skin are particularly great. Create an entire look using one color, or mix and match with your other faves.

Formulated with bright, colorful pigments that will show up on all skintones, Midas Cosmetics unveiled a pair of pastel palettes. Each palette features five matte shades and one shimmer, making this perfect for a complete look.

Arriving just ahead of the holidays, this palette, created by master celebrity MUA Mario Dedivanovic, features five shadows that give liquid-foil effects, and pigmented shine.

The brands same cult-favorite, hydrating lip balm — full of antioxidants and natural emollients — in a new, limited edition Fig flavor. Lightly tinted, this'll leave a sheer red berry stain on the lips.

Upcycled coffee grounds are the featured ingredient in this creamy clay scrub.

Makeup meets skincare in this highlighter serum, featuring a blend of linden flower, ginseng, and passion fruit.

Now available online in the US, Bybi is a brand focused entirely on sustainable beauty offerings. This Acid Gold mask will leave your face feeling luxe and fresh, with exfoliating ingredients including natural AHAs, and a pumpkin byproduct that gives it an orange-gold coloring.

Fenty Skin is expanding, adding an overnight skincare product featuring ingredients like hyaluronic acid, niacinamide, and aloe.

The newest addition to Starface's galaxy of skincare goodies is formulated with AHAs, BHAs, and PHAs. Use nightly before bed to help reduce redness, unclog pores, and leave skin glowing.

The act of removing your makeup has never been so fun. Spongebob, along with all his friends, are the faces of this new Makeup Eraser collection. The sustainable alternative to makeup wipes removes your every beauty product with just the addition of water.

Kosas gave its popular LipFuel an extra strength makeover, adding hyaluronic acid, CBD, and konjac root. The new ingredients will make for a hydrating, soothing lip product that's perfect for chilly fall weather.

Turn your shaving routine into something special with this toner that exfoliates and tones skin after shaving. The Big Reveal is packed full of beneficial skin ingredients including PHA and witch hazel.

TikTok's favorite beauty brand released this in-shower moisturizer that soothes skin, while you shower. The product is packed with beneficial skin ingredients, including avocado, vitamin C, and vitamin E.

This creamy body scrub will leave your skin feeling nourished from head-to-toe. Cooler weather often points to dry, tired skin, but this body wash is an exfoliant, meaning your skin will seriously thank you for using.

The arrival of cooler weather can often result in dryness and disaster for your hair. Thankfully, Peach is here to save the day, with its moisturizing shampoo and conditioner set. Coming in a bar form — which helps reduce plastic waste — the product is scented with coconut lavender, and features moisturizing babassu oil.

This nutrient-rich, clean formula is crafted with Brazilian oils like Buriti and Brazilian nut oil that helps to deliver healthy-looking texture and serious volume without weighing the hair down.

Designed in collaboration with the Jennifer Lopez, this five-minute hair mask is driven by keratin to help repair damaged hair, along with other nourishing ingredients like coconut oil, shea butter, jojoba seed oil, and more.

A new take on the same classic formula, the fragrance-free version of Seen's Blow-Out Creme was made with sensitive, acne-prone skin in mind, delivering more volume, bounce, and hold to straight hair.

Drew Barrymore expands her Flower empire, unveiling a collection of hair tools. The collection includes a hairdryer, straightener, and this rotating styling iron that can do it all.

This pre-styling hairspray solves your every hair woe, including tangled knots, heat damage, and frizz. Spray before you begin styling to ensure 24-hour protection.